Growth of the Senior Marketplace & SBB

Growth of the Senior Marketplace

In this time of economic uncertainty, the senior marketplace offers one of the only viable business opportunities that can guarantee expansive growth for the next 40 years. Adults 50+ represent 76 million people, 28% of the total U.S. population and 37% of the 18 & older population. Demographic trends associated with the aging of the baby boomer population, plus gains in longevity, will grow the 50+ market to over 106 million by 2015 when they will account for 45% of the adult population.1 The 50+ population controls 77% of all financial assets in the U.S., and accounts for approximately 40% of consumer demand. In the areas of finance, this group represents 40 million credit card users, owning almost 50% of all credit cards in the U.S., with over 50% of discretionary spending power (2.5 times the average per capita) and with 80% of their personal wealth in financial institutions.

Growth of the Seniors Blue Book

The Seniors Blue Book provides an ongoing venue of exposure for clients to promote their goods and services to this affluent, health oriented audience. Unlike a magazine or newspaper which is thrown away after a few days at best, The Seniors Blue Book becomes a daily phone book and reference guide for its user. The guide earns the trust of its readers by providing accurate, relevant content that a reader turns back to time and time again. This trust is expressed in the guide’s pass-along rate which averages 2.7 per edition3 which is exceptionally high for a free publication.

The combination of readership trust and elongated exposure culminates in an advertiser renewal rate that exceeds 80%. By building on the recurring revenue of each edition growth of 20% annually is not only obtainable but expected. The Seniors Blue Book provides its owner/operator a unique opportunity to tap into this demographic surge financially while at the same time providing a resource that is truly valued and cherished by the community it serves.

1 US Census Bureau 2 Selling to Seniors Monthly Report on Marketing, Jan. 1999 3 Seniors Blue Book Readers Survey 2004.

Initial & Ongoing Investment

Initial start-up fees for the Seniors Blue Book are defined by the 65+ population (2014 Estimated Census) within one or many counties. We collaborate with you to define the most desirable counties to cover within a certain region. After the initial investment the Seniors Blue Book collects a royalty fee of 6% of gross annual sales.

The total investment necessary to begin operation of a Seniors Blue Book Franchise is between $40,600 and $109,400. This includes between $30,000 to $80,000 that must be paid to the franchisor or affiliate. The total initial investment includes the printing and graphics expenses associated with the prototype edition for pre-sales and the actual published 1st edition. Do note the revenue created from sales in the 1st edition are not included here and much of the initial investment can be recooped withing the 1st sales campaign.

65+ Population:

Starts up costs are exceptionally low; only one owner/operator in a home-based office is needed to get started. The owner is responsible for all aspects of the guide, including: sales, production, distribution and billing. Ongoing support is available to guide you through the process, but ultimately the degree of success and profitability is up to each local owner. Most expenses are production related and only slightly increase as the size of the guide and distribution grows. Therefore, excluding salary, the gross profit margin for an established guide is considerably more than 50% and increases dramatically as sales increase.

Some of our existing local owners have expanded and opened additional guides in neighboring markets. This increases their revenue with little initial operating expense.

Why should I choose the Seniors Blue Book?

There are very few business opportunities where you can not only make a good living, but also give something of value back to the community. The Seniors Blue Book is one of those golden opportunities. Not only will you be providing your community with vital information that is truly appreciated, but you are involved in one of the few industry’s that is not only stable, but continually growing. The senior population and senior industry that support it are at the beginning of an explosion that will continue to expand over the next 40 years. The U.S. Census Bureau estimates show seniors in the U.S. increasing by 104% from 2012 to 2050. In our uncertain economic times it is wise to be involved with an industry that provides necessities of life, not items of choice and want, but true needs. No other industry serves a more dire need than healthcare for the elder, elder population.

The Seniors Blue Book is a business opportunity like no other. Few businesses can truly make a positive difference in a community and at the same time offer unlimited potential for growth and profitability. The exponential expansion of the senior population and industry is real and it is now. The Seniors Blue Book has found a way to be the voice of this expansive marketplace. If you have looked for an opportunity that provides a well developed, proven business model providing unparalleled service and support, which also has a heart, you have found it with The Seniors Blue Book.