Generative AI Is Set to Shake Up Education

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Morgan Stanley Wealth Management

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Jan 09, 2024

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Florida - Southwest

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While educators debate the risks and opportunities of generative AI as a learning tool, some education technology companies are using it to increase revenue and lower costs.

  • Contrary to the view that generative AI is undermining education, it could ultimately improve access and quality.
  • Education technology companies have opportunities from generative AI that markets may be missing.
  • Generative AI could bring $200 billion in value to the global education sector by 2025.
  • Reskilling and retraining alone could require $6 billion in investments by 2025, with edtech companies poised to fill that need.

Among educators, enthusiasm for generative AI’s potential benefits have been overshadowed by fears of its misuse. Some school systems have banned the use

of generative AI chatbots altogether amid concerns of plagiarism and misinformation. Others who view the use of the technology as inevitable and unavoidable have encouraged their students to gain fluency.

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“Generative AI” refers to unsupervised and semi-supervised machine learning algorithms that can use existing text, images, audio or video to create new content.

This confusion around the ultimate role of generative AI in education has cast a pall over education technology (EdTech) companies and the education sector broadly amid heightened fears over subscriber growth. However, Morgan Stanley Research analysts think the market is skewing too negative in the debate over generative AI, while missing the technology’s potential ability to both increase efficiency at all levels of learning and, over the long term, improve quality and access to education—both positives for the EdTech sector.

 

“Generative AI could actually enhance the overall learning experience, by cutting down on administrative work and maximizing human interaction, as well as by reskilling or upskilling workers whose jobs have been affected by the technology,” says Brenda Duverce, an analyst on the Morgan Stanley Sustainability Research team. “These and other efficiencies could bring $200 billion in value to the global education sector by 2025, which could ultimately translate to higher revenue and lower costs for the best-positioned EdTech companies.”

 

Faster, Smarter, Easier

Generative AI’s core capabilities—creating and disseminating information—make it a logical fit in the education space. Primarily, it can enhance productivity and allow more time for higher-value activities: For instance, teachers could use a chatbot tool to review and correct essays and grade exams, check for accuracy and plagiarism or to prepare coursework, freeing them up to interact with students. Teachers could also use generative AI to tailor curricula and performance assessments to individual students’ needs for a more personalized learning experience. Virtual assistants, meanwhile, could help reduce labor costs by automating some administrative tasks like enrollment, onboarding, class scheduling and payments.

 

Over time, generative AI could parse the huge amounts of data captured by K-12, higher ed and companies providing corporate learning and development, helping these institutions make more informed decisions about program development, recruitment and retention and to fine-tune what they offer.

 

“Among education companies, the ones best positioned to generate returns have already begun rolling out some of these AI-powered products and features to customers.” says Duverce. “Those that develop unique offerings and differentiate themselves with innovation should perform well over the long term.”

 

An Evolving Workforce

Current generative AI technologies will likely affect a quarter of the occupations that exist today, rising to 44% within three years, according to Morgan Stanley Research estimates. But fears that substantial job losses and permanent displacement of workers will ensue may prove unfounded in the long term.

 

Education providers could find themselves in a unique position to meet the growing need for retraining workers displaced by the technology—including by helping them learn skills needed to use or develop generative AI.

 

Analysts estimate a $16 billion market opportunity within the next three years from reskilling workers displaced by generative AI, assuming that around 6% of affected workers will need reskilling.

 

“History tells us major changes in technological paradigms are often followed by periods of disruption, typified by economic growth and net job creation—an idea at odds with current concerns about job destruction in the wake of generative AI,” says Duverce.

 

For full insights on generative AI’s impact on the global education sector, ask your Morgan Stanley representative or Financial Advisor for the full report, “More Than Meets the Eye: Sizing the GenAI Opportunity in Education,” (Nov. 20, 2023). Morgan Stanley clients can access the report directly here.

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How to Assist a Senior Loved One with Money Management

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How Today's Economy Impacts Seniors

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Keith Philippi, CFPSenior Vice President,Financial Advisor,Morgan StanleyWhether youre building a business, planning for retirement or setting your bucket-list goals, you need a Financial Advisor on your side.I will take the time to learn whats most important to you. Ill then work with you to create a comprehensive wealth strategy. From there, I can suggest realistic financial solutions to help you meet your goals.As your Financial Advisor, Ill l walk with you through the various stages of life. If your financial plans change, or the market shifts, Ill help adjust your accounts. My aim: to keep you on course toward your most important life goals.The ProcessIntroduction & Discovery MeetingThis is where we get to know one another. You'll learn about our approach and capabilities and we'll learn about your unique family, assets, liabilities and goals to help formulate the strategies that are designed for you.In-Depth Analysis and DesignIn this stage, we'll use the vast resources of Morgan Stanley to analyze any investments and plans currently in place and to custom design our recommendations tailored specifically to you, taking into consideration taxable impact, acceptable risk levels and objectives.Plan Presentation & DeploymentHere, we present the comprehensive strategies that have been designed to complement one another in light of your overall financial picture. A roadmap of next steps is laid out in a meaningful and understandable way.Ongoing Monitoring & AssessmentRound the clock monitoring of assets as well as coordinated communication with your other trusted advisors, such as your Estate Attorney and CPA,to ensure that as markets adjust and life happens, your plan is kept up to date. Ongoing reviews in person, via zoom or phone will occur on a regular basis.Services IncludeAlternative InvestmentsFootnoteLong-term Care InsuranceFootnoteWealth ManagementFootnote401(k) RolloversTrust ServicesFootnoteRetirement PlanningFootnoteWealth PlanningFootnoteStructured ProductsFootnoteTrust AccountsFootnoteBusiness PlanningFootnote