For more information about the author, click to view their website: Homewell Cares
With over 24 years of service in the post-acute care space, Michelle Cone, HomeWell Franchising’s Senior Vice President of Training and Brand Programs, recently received McKnights most prestigious award—the Pinnacle. Reserved for industry veterans who have furthered the value of home care across the care continuum, the Pinnacle Thought Leader recognition was awarded to Cone for the ingenuity and innovation she has displayed throughout her illustrious career.
“With the Pinnacle Awards, McKnights is honoring the individuals who have not only reached the top of the profession but managed to remain there for years,” said McKnights Publisher Craig Roth. “They’ve inspired us in the past, and they’ll continue to do so for as long as they remain in the field.”
Receiving such an esteemed award was an experience to remember for Cone. Reflecting on her time in the industry, from skilled nursing to inpatient rehabilitation and now, non-medical home care at HomeWell, she was overcome with gratitude.

“To be recognized along with industry peers who have set and continue to set the standard within their respective fields and who have dedicated their professional lives to making a positive impact on the lives of others—it is quite remarkable. I am humbled, appreciative and quite taken aback by this award.”—Michelle Cone, Senior Vice President of Training and Brand Programs at HomeWell Franchising, Inc.
Like many drawn to the industry, Cone’s motivation and sense of fulfillment come from helping others. She has witnessed the positive influence of quality care—lives changed, families’ sense of hope restored and even entire senior communities transformed—and that has propelled her for over 20 years.
“The most gratifying part of my career is reflecting on how many patients, clients and families I have had the opportunity to help during their care journey. Also, in more recent years, working with HomeWell to support entrepreneurs to allow them to fully realize their dreams of business ownership while positively impacting the thousands of employees and clients they serve.”
Cone joined HomeWell Franchising in 2016 as the Vice President of Operations before transitioning into her current role as the Senior Vice President of Training and Brand Programs in 2020. Under her leadership, the franchise innovated several signature and specialty care programs catered to homebound individuals facing distinct health and wellness challenges, including the Go-HomeWell Post-Medical Care™, SureStep Fall Prevention™, and the Life Enrichment Activities Program™ (LEAP), and hospice, low vision and dementia support.
Challenging the traditional general home care model, Michelle opted for specificity in developing the franchise’s services, leveraging data and proven processes revealed to her through two decades of experience. And the results speak for themselves; over the last three years, HomeWell has achieved more than 88% growth and expanded its footprint in more than 25 new states. As HomeWell flourished, Cone ensured the franchise scaled its efforts to implement a more personalized care experience, including providing an expert Care Manager to administer an individual care plan for each client and their family.
“I feel incredibly motivated and encouraged to continue my journey and look for ways to elevate HomeWell’s offerings in a value-based environment. The future of healthcare is in the home, and we have a tremendous opportunity to address the wants and needs of our most vulnerable populations—both physically and emotionally—like never before by delivering supportive services for the health of our clients in a non-medical way.”
For more information about the 2023 McKnight’s Pinnacle Awards, please visit https://www.mcknightspinnacleawards.com/.
Digital what? Footprint? You may be thinking thats what you leave behind at the beach. While that may be correct, it is also what you leave behind every time you provide your email, set up a new online account, or allow your data to be tracked. Your digital footprint is the trail you leave behind with Location services on your phone. It is the data you leave behind when commenting on Aunt Sallys Facebook page, sharing your familys vacation pictures on Instagram, or traipsing around the internet to various sites looking for that cute Lladro figurine your mother wanted for Christmas. All of it tells something about you whether you realized it was happening or not.Most of the time, the sharing of your data what you do, how you do it, etc. may not be a big deal. Or is it? The reality is that your data supports big business every day. It is collected, bought and sold (mostly without your knowledge) by data brokers (i.e., Acxiom, Epsilon), credit and identity bureaus (i.e., Experian, Equifax, TransUnion), and Big Tech Companies (i.e., Google, Amazon, Meta, Microsoft, Apple) that share your data with their partners and ad networks.The danger to you is when there is a data breach at one of the many sites that has your data and your data is captured and posted on the dark web. This enables nefarious characters to better target you for scams and potentially steal your identity. Call Lily in the Details today 941-237-0157 and schedule Understanding Your Digital Footprint, Navigating the Online World Safely and Wisely for your community.
By Dr. David RiceSouthwest Florida is home to more than 100,000 veterans, according to the U.S. Department of Veterans Affairs.They own homes, manage businesses and pay taxes here. They volunteer at local nonprofits and donate to local causes. They are the core of our community.Nearly every day, at least one veteran walks into Advocate Radiation Oncology for treatment. Cancer impacts people from every background, including veterans. Even the most hardened veterans struggle with a cancer diagnosis, which is understandable; no one is invincible and cancer generates a wave of emotions shock, anxiety, frustration, fear and stress.Over the years, veterans in Charlotte and Sarasota counties have found an ally inside the treatment room Dr. Brian Lawenda. A board-certified, Harvard-trained physician who completed medical school at Temple University, Lawenda has all the credentials to help a patient feel confident that they're in good hands, medically speaking. Then they find out something else about their physician. He is a veteran, too, having served this country 13 years with the U.S. Navy and attaining the rank of commander."When I enlisted, I took an oath to serve this country and uphold the U.S. Constitution," Lawenda said. "When I became a doctor, I pledged to dedicate my practice to patients and the community I serve, and it's especially gratifying when those patients are fellow veterans."The best doctors don't just treat symptoms; they connect with patients, usually through shared experiences they're from the same state, cheer for the same sports team or attended the same university. Lawenda's military experience helps create an instant doctor-patient bond that continues during treatment and beyond. In fact, Lawenda has become the region's go-to radiation oncologist for veterans, not just Navy veterans, but those who have admirably served across all six branches of the military."When he told me he served in the Navy, it gave me comfort," said Ret. Command Master Chief Scott Fusco, a North Port resident who recently completed prostate cancer treatments at Advocate. "I had absolute trust in him from that point on."Lawenda wasn't the only veteran on Fusco's care team, either. His urologist also served in the Navy and referred Fusco to Dr. Lawenda for treatment."We served at different times and places, but we're all part of the same team," Fusco said. "They've been there, done that, just like me. There is instant respect, instant trust."Lawenda, who sees patients at Advocate's cancer treatment centers in Port Charlotte and Venice, specializes in the treatment of prostate, lung, breast, head and neck, rectal, liver, bone, cervical and other types of cancers. Although Lawenda doesn't technically specialize in the treatment of veterans, he is especially proud to support patients like Fusco on their cancer journey."A veteran may retire or end their military service, but he or she will never stop serving this country and their community," Lawenda said. "Being able to help local veterans beat cancer is extremely gratifying and certainly rewarding. The military is a brotherhood and a sisterhood, and I'll continue fighting for my brothers and sisters."About the AuthorDr. David Rice is a board-certified radiation oncologist who sees patients through Advocate Radiation Oncologys cancer treatment centers in Port Charlotte and Venice. Visit AdvocateRO.com for more information.
A warm welcome doesn't require a perfect house. Whether family is coming for an afternoon or staying a few nights, a little planning now can make holiday gatherings more comfortable for everyone.1. Have the conversation earlyConfirm dates, overnight arrangements, food preferences, and any mobility needs. Let guests know what works for you, including visit length and quiet time.2. Create a comfortable place to landFresh linens, a clear bedside surface, and an easy-to-reach lamp can make a guest space feel welcoming. No guest room? Agree on sleeping arrangements ahead of time.3. Make movement easierClear hallways and stairs, secure or remove loose rugs, and check lighting between sleeping areas and bathrooms. Keep frequently used items within comfortable reach.4. Put safety before tidinessStore medications securely, especially when children are visiting. Check smoke and carbon monoxide alarms according to the manufacturer's instructions, and keep exits clear.5. Share the hostingInvite family to bring a dish, help with cleanup, or organize an activity. Keep meals simple and make room for breaks. Being together matters more than doing everything yourself.6. Make space for connectionSet out a few family photos, plan a favorite game, or ask guests to share a memory. Often, the simplest traditions are the ones everyone remembers.
At HomeWell, we address the immediate needs of our clients while anticipating future challenges to bolster and protect their well-being as they age. We are dedicated to the long-term effects of a masterfully crafted care planone that is both purposeful and proactive. HomeWell is not your average home care agency. With innovative Signature Programs, highly personalized and specialized services, and a culture that prioritizes your peace of mind, you can count on us to bring exceptional care and companionship right to your front door. As we age or face an injury, disability, or chronic condition, simple responsibilities around the home and taking care of our physical health can sometimes become too much to handle alone. However, with the right support, many of these everyday tasks can still be manageable and less overwhelming.HomeWells Personal Care services are designed specifically to meet the needs of individuals who can function on their own but require extra assistance with certain aspects of daily life. Our personalized care plans take into account the emotional and social needs of aging in place while providing additional support for activities of daily living. This approach alleviates the burdens of solitude, enhances safety, and offers assistance in navigating the complexities of life at home. Please call us at 941-303-5642 for more information. Please call us at 941-303-5642 for more information.
We know there is no place like home. That's why we bring the highest quality of care right to your front door. With a personalized care management approach and a dedicated team of compassionate caregivers, you can expect more from HomeWell. Please call us at 941-303-5642 for more information.
At HomeWell, we address the immediate needs of our clients while anticipating future challenges to bolster and protect their well-being as they age. We are dedicated to the long-term effects of a masterfully crafted care planone that is both purposeful and proactive. HomeWell is not your average home care agency. With innovative Signature Programs, highly personalized and specialized services, and a culture that prioritizes your peace of mind, you can count on us to bring exceptional care and companionship right to your front door. As we age or face an injury, disability, or chronic condition, simple responsibilities around the home and taking care of our physical health can sometimes become too much to handle alone. However, with the right support, many of these everyday tasks can still be manageable and less overwhelming.HomeWells Personal Care services are designed specifically to meet the needs of individuals who can function on their own but require extra assistance with certain aspects of daily life. Our personalized care plans take into account the emotional and social needs of aging in place while providing additional support for activities of daily living. This approach alleviates the burdens of solitude, enhances safety, and offers assistance in navigating the complexities of life at home. Please call us at 941-303-5642 for more information.