Majority of Financial Advisors Say Their Clients Who Are Women Seek Referrals from Other Women, Edward Jones Survey Finds

Author

Edward Jones - Chris Scanlan

Posted on

Nov 04, 2024

Book/Edition

Florida - Southwest

share-this
Share This

When evaluating financial advisors, women value personalized, tailored advice 

ST. LOUIS, October 22, 2024 — According to U.S. financial advisors, 72% of their women clients who found them through a referral specifically sought recommendations from other women, finds a new survey from Edward Jones, in partnership with Morning Consult. With two-thirds of American women viewing themselves as the “Chief Financial Officer” of their family,1 it’s clear that women are increasingly taking a bigger role in their financial future, and there is a growing opportunity for financial advisors to serve them.

When seeking a financial advisor, women turn to their networks, and financial advisors say their top referral source for their women clients come from client’s friends and family (77%). Surveyed financial advisors note their ability to offer personalized, tailored financial advice (64%) as one of the top reasons why women clients chose to work with them. 

When trying to build an authentic connection with clients, financial advisors report focusing primarily on being transparent and honest about results, fees and services (72%), actively listening to their needs and concerns (68%), regularly following up to check on their progress, and involving them in every step of the decision-making process (66%). 

“Authenticity and transparency are paramount in building successful client relationships. All investors value a financial advisor who takes time to understand their unique financial needs,” said Jasmine Butler, financial advisor at Edward Jones. “As a woman, I bring warmth and empathy to my client conversations. Saying, I get you and I'm here to guide you every step of your financial journey really resonates." 

Empathy, transparency and communication are key to conversion 

When it comes to converting women investors into clients, financial advisors highlight the top three most important factors are providing clear communication and education (65%), being empathetic towards their financial situations (64%) and maintaining regular and transparent communication (63%). 

“At Edward Jones, financial advisors are offered the opportunity to build their practice their way. Our practice models offer flexibility along with advanced products and tools enabling our financial advisors to serve more clients, more completely. This includes taking a goals-based approach to help women investors with complex needs,” added Butler. 

Supporting women investors as they balance priorities 

Whether balancing paying for their child’s education, caring for aging loved ones, or focusing on saving for their own retirement, women investors have unique considerations and goals. Challenges like caregiving weigh on women investors, and three-fourths of financial advisors agree that women clients’ caregiving duties have negatively impacted their ability to save for their financial goals (74%). 

Financial advisors report more than three-fourths of women clients prioritize long-term investing over short-term investing (77%), with their top financial goals being contributing to their 401(k) (63%), working toward financial independence (61%) and building personal retirement savings (56%). 

To learn more about this research, please visit www.edwardjones.com/womeninvestors. 

Methodology 

This survey was conducted by global data intelligence company Morning Consult among a national sample of 405 financial advisors from August 22 – September 6, 2024. 

About Edward Jones 

Edward Jones is a leading financial services firm in the U.S. and through its affiliate in Canada. The firm's more than 19,500 financial advisors throughout North America serve more than 8 million clients with a total of $2.1 trillion in client assets under care as of June 28, 2024. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 54,000 associates and our branch presence in 68% of U.S. counties and most Canadian provinces and territories, the firm is committed to helping more people achieve financially what is most important to them. The Edward Jones website is at www.edwardjones.com, and its recruiting website is www.careers.edwardjones.com. Member SIPC. 

About Morning Consult 

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.

Other Articles You May Like

Is Your Current Home Still a Fit for the Retirement You Envision?

Retirement isnt just a milestone its the start of something truly meaningful. After decades of hard work, youve earned the right to slow down, pursue your passions, and live life on your terms.But stepping into this exciting new chapter often comes with big decisions, and one of the biggest is this:Does your current home still match the lifestyle and budget you want for this next phase?Its a timely question. According to the Bureau of Labor Statistics, the cost of living has risen by 23% over the last five years. If youre thinking about how to make your retirement savings go further, those rising costs matter.Heres the good news: you may have more options and more control than you think.Many retirees are choosing to relocate to make the most of their retirement dollars. Moving to a lower-cost area (or even downsizing) can reduce major expenses like housing, utilities, and taxes, giving you more freedom to enjoy what truly matters.That could mean more travel, picking up a new hobby, spoiling your grandkids, or simply enjoying life with less financial stress.And you dont have to move across the country to make it work. For some, its about moving closer to family. For others, its trading city life for a quieter suburb where money stretches further.The key is making a plan that aligns with your retirement goals, and that starts with evaluating if your current home still serves you.Whether youre thinking about downsizing, relocating, or just exploring your options, partnering with a trusted real estate agent can make all the difference. They can help you understand your local market, simplify the selling process, and even connect you with vetted agents in other areas if youre considering a bigger move.Youve worked hard for this chapter. If your current home no longer supports the life you want, it may be time to ask:What does your ideal retirement look like?Could a move help you make it even better?Lets talk about how to turn that vision into reality. Connect with us at 941-275-2914 Or visit https://linktr.ee/NaplesParadiseLiving

Through independence, life plan communities flip the script on aging

By Sarah RichardEach May, Older Americans Month is observed to recognize the older adults in our lives. The 2025 theme, Flip the Script on Aging, focuses on transforming the way society perceives, talks about and approaches aging. This theme encourages Americans to challenge stereotypes and dispel misconceptions about the older generation, while also shining a light on the opportunities for connections, exploration and purpose that we discover as we age.Aging is a beautiful thing. With each day and each moment, you obtain a wealth of knowledge that can only come from a life of lived experiences. The thrill of life doesnt have to stop once you transition to a resort-style senior living community. In fact, its the perfect time for life to become more exciting.Transitioning into a senior living community is a unique period in your life youre setting sail on a new way of living and seeking new, enriching experiences. With a different way of living comes a wave of fresh opportunities a chance to try that hobby you've never had the time to explore, to make a new friend or to unlock hidden passions.  Moving into a new community is a perfect opportunity for you to step out of your comfort zone alongside a community of like-minded individuals. When the time is right, entering a resort-style senior living community poses several benefits for retirees seeking a new experience. In a life plan community, you have the freedom to adopt a new daily routine, fall in love with a new hobby and discover lifelong friendships. Most of all, making the move to a life plan community ensures that youre taking the right steps to provide yourself with a new quality of life.What is a life plan community?Life plan communities, also known as continuing care retirement communities, are a form of senior living that offer residents the full continuum of care. Life plan communities include independent living, assisted living, memory support and skilled nursing, but older adults can enter a life plan community at any stage and transition to a different level as their needs shift.       Independent living is for retirees who do not require health services but no longer want to bear the burden of home ownership and upkeep, planning the grocery list every day, or the many other things that keep you from spending time doing what you enjoy.      Assisted living is for adults who require help with daily activities, such as dressing or bathing, but also desire the independence and amenities of a life plan community.       Memory support is a safe and controlled environment designed to care for adults experiencing cognitive decline.      Skilled nursing is for adults recovering from an illness or procedure, or those with chronic conditions that require daily attention.Through independence and enriching lifestyles, life plan communities work to break the stigma that often surrounds the concept of senior living communities and the outdated stereotype of a nursing home. Life plan communities are an entirely new way of life, from the activities and events to the people you meet and experiences you gain. Opportunity for connectionSenior living professionals understand that older adults can suffer from depression and anxiety as they age. According to the federal Centers for Disease Control, about 4% of adults aged 70 and over have depression. To combat this issue, life plan communities curate robust activity calendars that encourage residents to get out, have fun, and make connections.Socialization leads to increased mental and physical health, which is particularly important for older adults. Spending time with other people, even through a phone call or video conference, promotes sharper memory skills, lowers stress and reduces risk of chronic illnesses, while also providing a sense of purpose. Gulf Coast Village, Cape Corals only life plan community, encourages new residents to attend events so they can meet new people and become more engaged with their new home. Oftentimes, residents will form their own friend group and will continue to participate in activities together in the months and years ahead. Taking the extra step toward socialization in a new environment can be a rewarding experience, leading to increased mental wellness and enjoyed experiences. Regardless of size, life plan communities make socialization convenient for older adults to spend time with one another through a tight-knit environment, robust activities and planned events.Retirement isnt the end of the enriching life youve always lived its the beginning of a new chapter filled with fresh opportunities and meaningful experiences.  At Gulf Coast Village, residents are encouraged to keep pursuing their unique hobbies and share the joy with their neighbors. Residents are invited to collaborate to create their own clubs and activities, building connections with neighbors and friends.Some residents teach art classes, some teach in the woodshop, while others volunteer part-time in our on-campus thrift store or even join a committee.In a life plan community, youre never alone. You are surrounded by fellow retirees also navigating lifes journey.About the authorSarah Richard is the executive director of Gulf Coast Village. To learn more, visit GulfCoastVillage.org or call 239-510-8712.  

Navigating Medicare, Health, Life, and Travel Insurance: Essential Updates and Guidance for 2025

It is illegal for an insurance agent to call you regarding Medicare, Do not talk to someone you have not given permission to call.  Ask them for their National Producer number and report them to Medicare for an unsolicited call. CMS has made many changes for Medicare recipients. If you want to enroll or review your plan over the phone, you need to agree to be recorded, and Medicare requires us to keep the recording for 10 years. In person, appointments do not have that requirement, but you need to sign a scope of appointment that authorizes us to talk to you about Medicare Advantage or a Drug Plan. It does not allow us to do anything but talk to you about these topics. One of the biggest changes for 2025 related to Medicare Part D Prescriptions whether withing a Part C Advantage plan or a stand-alone Part D drug Plan. Your yearly Part D out-of-pocket costs will be capped at $2,000 in 2025. You must buy medications using your plan and the medication must be in formulary to go toward the cap. You will also have a payment option to pay out-pocket costs in monthly amounts over the plan year, instead of paying when you receive the medications. This is done through the insurance company that you purchased your plan. When you turn 65 you are eligible for Medicare, once you have worked 40 quarters roughly 10 years there is no cost for Medicare Part A. Part A covers Hospitals, Skilled Nursing, Home Health & Hospice. Medicare Part B you can choose to take at 65 or you can hold off if you are still working and have credible coverage. If you do not have group health insurance that is considered qualified, and then you want it you would have a late enrollment penalty for each month you did not have Part B & Part D and that penalty will last for the rest of your life. Part B covers doctors, imaging, blood work, ambulance, durable medical equipment, etc. Part D is a Medicare Drug Plan and covers medications. During your initial enrollment period it is especially important to understand your options! Medicare Supplements/Medigap Plans are NOT guaranteed issue you may need to medically qualify. You can purchase a Medigap Plan during your 1st 6 months on Medicare Part B without medical underwriting. There are a lot of things you need to know. Again, work with an agent you can trust! Especially important: when you move you need to know your options. Can you keep the same plan? Do you need to make a change and what does that look like? Special Enrollment Periods You moved out of your plans service area, New to Medicare, Retiring and coming off of your employer group plan, Going into or out of Skilled Nursing, Medicaid and others may apply. We offer Free Medicare Seminars in Lee & Collier County please e-mail info@logicalinsurance.com to register or call 239-362-0855 for dates. Medicares website is www.Medicare.gov. Travel Insurance Did you know that most health insurance does NOT cover you outside of the country and that includes a cruise, in international waters (4 miles out). Travel insurance is not just about trip cancelation but most importantly what if you got sick or had an accident on your trip. Medical Trip insurance is very important and most of the time not very costly when you out way the benefits. Life Insurance You are never too young to have life insurance, and many types offer living benefits. As an example, I purchase life insurance for my grandchildren almost as soon as they are born. Their policy continues to build cash value that they can use during their lives, for education, wedding or even a 1st home purchase. The younger you are the lower the cost. There are many types of life insurance, and it is important to understand the differences between them. You also have payment options, such as 10-Pay, this type of policy you can pay the premium in full in 10 years, there are other terms available as wellLong Term Care Insurance Overall, 48.7% of older adults with ADL difficulties (or an estimated 3 million persons aged 70 and older) reported needing some sort of personal assistance with one or more ADLs, and, of those individuals with need, 20.7% (or an estimated 629,000 persons) had an unmet need. Long Term Care Insurance helps pay for in-home or facility-based needs, such as assistance with acts of daily living or help with paying for a facility. Start shopping for this insurance in your 40s, but its never too late to try.  Your overall health will pay a major roll in the cost of the plans premium.  The sooner than later for affordability.  You have payment options such as a single payment, 10-Pay where the premium is paid-in-full in 10 years. You also get a discount with most companies doing a joint policy with your spouse. Remember Medicare is NOT meant for Nursing Home Care/Skilled Nursing.  Logical Insurance Solutions is a SWFL Insurance Broker that works with most of the carriers, we are happy to help you through the maze. This is what we do daily, it is second nature to us. We offer virtual seminars, one on one Webex, phone and in-person appointments.To learn more about your options call to schedule an appointment contact: Logical Insurance Solutions for all your insurance needs, I am licensed in 36 states. www.Logicalinsurance.com    239-362-0855    info@Logicalinsurance.com By Ulla-Undine Merritt (Dee) National Producer Number (NPN) 8853366

Local Services By This Author

Edward Jones - Chris Scanlan

Financial Services 3301 Bonita Beach Road Southwest, Bonita Springs, Florida, 34134

Quite simply, you are my priority. My favorite part of being a financial advisor is getting to know each client on a personal level. Your story, your values, your concerns and your personal goals are just as important to me as your financial goals. Uncovering what is important to you paves the way to building an incredible financial strategy that incorporates every aspect of who you are and what you are seeking to achieve. I work together with my clients by listening to what is truly important to them and using an established process to discover together which strategies and tools will work best for your unique circumstances.Another reason why I work so hard to understand my client's needs is my experience as a father of five and husband to my wife, Ann. I have four boys and one girl: Declan (7), Vaelen (5), Kylian (4) and Lochlann (2). We also added a princess to our rowdy crew, Ailis, in June of 2022. More than ever, I understand that health, safety and security will always be a top priority to my clients just as it is for me. The same care, attention, mindfulness and dedication required as a parent has shaped the way I approach my role as your financial advisor. So, whether it's planning for retirement, saving for education or just trying to protect the financial future of the ones you care for the most, we can work together to develop specific strategies to help you achieve your goals.As a former collegiate athlete for Ave Maria University, I understand the importance of teamwork and being able to rely on those to around you to overcome challenges. Our partnership, the flexibility to work alongside your attorney, accountant and other trusted professionals and the resources at Edward Jones will ensure you receive the most current and comprehensive guidance to make sure you're given everything you need to be confident in your financial strategy.I love what I do, and I'm blessed to be in a role where I can have such a positive impact on my clients' lives and my community!

Edward Jones - Chris Scanlan

Financial Advisor 3301 Bonita Beach Road Southwest, Bonita Springs, Florida, 34134

Quite simply, you are my priority. My favorite part of being a financial advisor is getting to know each client on a personal level. Your story, your values, your concerns and your personal goals are just as important to me as your financial goals. Uncovering what is important to you paves the way to building an incredible financial strategy that incorporates every aspect of who you are and what you are seeking to achieve. I work together with my clients by listening to what is truly important to them and using an established process to discover together which strategies and tools will work best for your unique circumstances.Another reason why I work so hard to understand my client's needs is my experience as a father of five and husband to my wife, Ann. I have four boys and one girl: Declan (7), Vaelen (5), Kylian (4) and Lochlann (2). We also added a princess to our rowdy crew, Ailis, in June of 2022. More than ever, I understand that health, safety and security will always be a top priority to my clients just as it is for me. The same care, attention, mindfulness and dedication required as a parent has shaped the way I approach my role as your financial advisor. So, whether it's planning for retirement, saving for education or just trying to protect the financial future of the ones you care for the most, we can work together to develop specific strategies to help you achieve your goals.As a former collegiate athlete for Ave Maria University, I understand the importance of teamwork and being able to rely on those to around you to overcome challenges. Our partnership, the flexibility to work alongside your attorney, accountant and other trusted professionals and the resources at Edward Jones will ensure you receive the most current and comprehensive guidance to make sure you're given everything you need to be confident in your financial strategy.I love what I do, and I'm blessed to be in a role where I can have such a positive impact on my clients' lives and my community!

Edward Jones - Chris Scanlan

Investments 3301 Bonita Beach Road Southwest, Bonita Springs, Florida, 34134

Quite simply, you are my priority. My favorite part of being a financial advisor is getting to know each client on a personal level. Your story, your values, your concerns and your personal goals are just as important to me as your financial goals. Uncovering what is important to you paves the way to building an incredible financial strategy that incorporates every aspect of who you are and what you are seeking to achieve. I work together with my clients by listening to what is truly important to them and using an established process to discover together which strategies and tools will work best for your unique circumstances.Another reason why I work so hard to understand my client's needs is my experience as a father of five and husband to my wife, Ann. I have four boys and one girl: Declan (7), Vaelen (5), Kylian (4) and Lochlann (2). We also added a princess to our rowdy crew, Ailis, in June of 2022. More than ever, I understand that health, safety and security will always be a top priority to my clients just as it is for me. The same care, attention, mindfulness and dedication required as a parent has shaped the way I approach my role as your financial advisor. So, whether it's planning for retirement, saving for education or just trying to protect the financial future of the ones you care for the most, we can work together to develop specific strategies to help you achieve your goals.As a former collegiate athlete for Ave Maria University, I understand the importance of teamwork and being able to rely on those to around you to overcome challenges. Our partnership, the flexibility to work alongside your attorney, accountant and other trusted professionals and the resources at Edward Jones will ensure you receive the most current and comprehensive guidance to make sure you're given everything you need to be confident in your financial strategy.I love what I do, and I'm blessed to be in a role where I can have such a positive impact on my clients' lives and my community!