SBB University | Changes in Intimate Relationships and Dementia

Alzheimers is the most common type of dementia and occurs when plaques and bundles of proteins build up between nerve cells in the brain, ultimately causing brain cell death. Individuals often experience confusion, memory loss and inability to care for themselves. The disease is physically degenerative and is often mentally and emotionally draining on both the individual with the disease, as well as family members around them. If you or a loved one has been diagnosed with Alzheimers, you likely have a lot of questions. At BrightStar Care, our team has experience in working with clients and families dealing with Alzheimers and want to help you better understand the road ahead.Causes & Diagnosis of AlzheimersWhen caring for a loved one with dementia, knowledge and understanding of their condition can be invaluable. Although every case of Alzheimers disease is unique, there are some commonalities in terms of causes, symptoms and general prognoses.What causes Alzheimers?For people diagnosed with Alzheimers, the exact timeline, symptoms and primary causes will vary. There are many possible causes of Alzheimers disease that include genetic, environmental and/or lifestyle factors. Diet, sleep patterns and a lack of both cognitive and physical exercise may all play a role in the causes of Alzheimers.What is the difference between Alzheimer's and dementia?Dementia is not a disease itself, but rather a group of symptoms that impact brain functionality caused by various diseases and conditions. Alzheimers disease is the most common form of dementia, accounting for 60-80% of dementia cases.What is the 12-question test for Alzheimers? The 12-question test for dementia, also known as the Mini-Mental State Examination (MMSE), is a clinical tool used to evaluate cognitive impairment. It assesses several cognitive functions including memory, orientation to time and place, language abilities, and calculation skills. By asking a series of 12 questions, healthcare providers can gauge a person's cognitive status and help determine the likelihood of dementia.Alzheimers Symptoms & PrognosisThe earliest detectable signs of Alzheimers include memory trouble, apathy and depression. People in the early stages of Alzheimers might have problems completing familiar tasks or misplace things and be unable to retrace their steps. As the disease progresses, more severe symptomsincluding impaired communication, poor judgment and disorientationmay emerge. Each individuals experience with Alzheimers is unique. Your doctor and medical team can help you better understand your condition, symptoms and any treatment options as they relate to you. What are the symptoms of Alzheimers?Alzheimers is most commonly characterized by mental confusion and forgetfulness. Some common tell-tale behaviors are forgetting familiar names, getting lost in familiar places, and an inability to complete routine tasks.How can I tell the difference between Alzheimers and typical signs of aging?While forgetfulness and confusion are associated with Alzheimers, these symptoms also accompany normal aging. So, how can you tell the difference? The Alzheimers Association lists memory loss as a challenge that disrupts daily life, challenges in planning or solving problems, and difficulty completing familiar tasks. They also differentiate these symptoms from the milder signs of normal cognitive decline. For instance, while a normal older adult might occasionally struggle to balance their checkbook or forget an important name or date and then remember it later, these difficulties are more persistent or extreme for an Alzheimers sufferer.For example, occasionally losing your keys or forgetting what you had for breakfast that morning is common among older adults. However, a person with Alzheimers may show even more pronounced lapses in memory. For instance, they may not only lose their keys, but also completely forget what keys are for, showing a stark decline in cognitive connections. Whats the typical Alzheimers prognosis? For people diagnosed with Alzheimers, the exact timeline, symptoms, and severity of their disease can vary. However, the trajectory of the disease tends to flow through seven distinct phases, originally outlined by Dr. Barry Reisberg of New York University.The arc generally begins with symptoms similar to those of normal aging, proceeds through gradually worsening stages that can include difficulty with simple arithmetic and forgetting personal details, and ends with severe decline typified by the inability to swallow.Early stages: Early-stage Alzheimers typically includes mild decline, such as difficulty in finding the right word during conversation, losing personal possessions and having trouble remembering familiar names. At this stage, family members can typically manage care for their afflicted loved one.  Middle stages: This period is marked by moderate decline in mental faculties, including poor short-term memory, inability to manage personal finances, difficulty dressing or grooming and significant confusion. In these stages, a person with Alzheimers may need occasional in-home care or nursing services.Late stages: In the final stages, severe decline is present, including inability to recognize familiar faces, inability to remember personal details, loss of bladder control and major personality changes. Individuals at this stage either relocate to a residential facility or have a full-time in-home caregiver.Is there a cure for Alzheimers? Theres no known cure for Alzheimers, only treatments that can ease symptoms. The FDA has approved two types of medications (cholinesterase inhibitors, such as Aricept, Exelon, and Razadyne, and memantine, found in Namenda) that diminish mental confusion, memory loss, and other cognitive symptoms, but these do not reverse the underlying causes.Recent research and clinical trials have made potential breakthroughs with immunotherapy treatments and monoclonal antibodies. Many also suggest herbal supplements like gingko biloba and coenzyme Q10, but these lack confirmation through clinical trials. Additionally, non-drug interventions such as cognitive behavioral therapy as well as caregiver support programs can improve quality of life, especially in early stages. Alzheimers Prevention and Management Understanding the nature of Alzheimers and how to manage it can positively impact families affected by this disease. Having accurate information about risk factors, early warning signs and how to manage each stage of Alzheimers can help support family caregivers throughout the progression of the disease. How can I prevent Alzheimers? There are no proven ways to completely prevent Alzheimers. As with many degenerative illnesses, a healthy lifestyle, including regular exercise, balanced diet, and effective sleep habits, may help lower the risk of developing Alzheimers. Research has shown a correlation between high blood pressure and high cholesterol and the incidence of the disease. Doctors recommend getting these numbers to a healthy level, not only for Alzheimers prevention but for general good health.There are a variety of ways to maintain good brain health that can also work toward a lower likelihood of Alzheimers disease. Regular social interaction, brain stimulating activities such as puzzles and learning new skills, and managing stress levels can help maintain cognitive health. Certain forms of physical exercise can also support brain health such as walking, swimming and strength training. Is Alzheimer's hereditary?There are rare familial forms of dementia caused by genetic mutations such as familial Alzheimers disease, frontotemporal dementia and familial vascular dementia, which are more likely to occur in people under the age of 65. However, research shows that most cases of Alzheimers are not linked to genetics.How prevalent is Alzheimer's?Before the age of 65, only 1 out of every 1,000 people develop dementia. The chance of having the condition rises sharply with age to 1 person in 20 over the age of 65. Over the age of 80, this figure increases to 1 person in 5.How does Alzheimer's disease progress over time?Alzheimers is a degenerative disease that progresses in stages from mild to moderate to severe. The disease usually starts with mild symptoms such as increasing forgetfulness, then progresses to general confusion and disorientation. Finally, Alzheimers patients end up with severe symptoms, such as an inability to communicate or care for themselves.Caregiver Support for Alzheimers Disease Caring for a loved one with Alzheimers disease can be difficult from both a physical and emotional perspective. Family caregivers can benefit from trusted resources to help them more effectively communicate with their loved one with Alzheimers. Having the right resources and information can help them learn to manage difficult behaviors like agitation and wandering and ensure safety and fall prevention in the home. At BrightStar Care, we can help connect you with resources to support family caregivers, including support groups, education and training. For those with family members in the early stages of Alzheimers, we offer respite care to help give you a much-needed break. And as their condition progresses, our team can match you with compassionate, qualified memory care professionals. Reach out today and let us know how we can help.To learn more please contact us at 303-300-6666.

Helping Families Find the Right Care, Right When They Need ItTodays families are searching online first when looking for trusted senior care. Whether it's finding an assisted living facility, a reliable home health provider, or supportive legal and transportation services most begin their journey with a Google search.But what happens if your business isnt showing up?Thats where Seniors Blue Book comes in. We're focused on connecting senior care providers with caregivers online in the moments that matter most.Why Online Visibility is Everything in Senior CareIn todays digital-first world, a strong online presence is no longer optional. Families and caregivers need fast answers and trustworthy recommendations. If your senior-focused business isnt visible when they search, chances are theyll never find you and will instead turn to a competitor who is easier to access online.This is a common challenge for many senior housing and care providers: You offer incredible service, but youre not getting in front of the right people.Heres how Seniors Blue Book helps change that.We help you get discovered and trusted online through tools that are easy, effective, and built with your audience in mind.Our proven strategy includes: Free Listings That Deliver Value We offer a free online listing that puts your business on our trusted directory, where families already come to search for senior care services. Its a simple way to show what you offer, where youre located, and how people can contact you all in one place. Targeted Search Categories From assisted living and memory care to elder law and hospice our categories are optimized to match what people are actively searching for. We make it easy for caregivers to find exactly what they need, when they need it. Upgraded Visibility Options Want to stand out even more? Our premium listing options put your services front and center giving you more impressions, clicks, and inquiries from serious prospects. SEO-Driven Pages Built for Engagement Each profile and article on Seniors Blue Book is optimized to be search-friendly and user-friendly helping you rank better and connect with people faster. A Trusted Name in Senior Care Families recognize and trust Seniors Blue Book. Our reputation helps lend credibility to the providers we feature, which builds more confidence with potential clients from the very first interaction.What Caregivers Are Looking for OnlineWhen caregivers search online, theyre not just browsing theyre making real decisions. Heres what theyre hoping to find quickly: Clear service information Contact details and next steps Location and service area Trust indicators (reviews, branding, presence) Content that educates or reassures them If your listing checks all these boxes, youre far more likely to get chosen. And if your business is positioned on a platform like Seniors Blue Book, youre even closer to being their first choice.Why This Matters for Senior-Focused BusinessesMost families dont have time to research 10 different websites, call around, or drive from place to place.Theyre looking for a trusted source that helps them filter through the noise.By being visible on Seniors Blue Book, you not only show up you show up in the right way.It means more quality leads. More engagement. And more chances to do the work you do best: helping seniors live well.Let Us Help You Reach the Right PeopleIf youre ready to stop missing out on potential clients, were here to help. Our mission is simple connecting senior care providers with caregivers online, where real decisions are made.Start with a free listing and see the difference it can make.Call us today at 800-201-9989 or email hello@seniorsbluebook.com to get started. Make sure families find and choose you.

Todays families and caregivers are doing their homework online before making any decision about senior care. Whether theyre searching for assisted living, home health services, or trusted resources, one thing matters most: trust. If your business isnt building that trust from the very first digital touchpoint, youre likely losing potential clients to competitors who are. In this post, well explore five practical ways you can build trust with caregivers and familiesand how Seniors Blue Book can help you do just that. Be Where Families Are Searching Families looking for senior services start their journey online. If your business isnt easily found on platforms they trust, youre invisible to them. - Get listed in senior-focused directories like Seniors Blue Book - Ensure your Google My Business profile is complete and verified - Use clear, searchable terms like home care, assisted living, and hospice support Our free Seniors Blue Book listing helps you show up when and where families are searchingno guesswork needed. Create Content That Answers Their Questions Caregivers and family members are often overwhelmed. By offering helpful, easy-to-understand content, you can ease their stress and become a go-to resource. - Write blogs that address common questions (Whats the difference between assisted living and memory care?) - Share downloadable checklists, guides, or tips - Post educational videos or infographics on social media Seniors Blue Book supports content visibility by helping you connect your content to an audience thats actively looking for answers. Showcase Real Stories and Testimonials People trust people. Share testimonials, case studies, and reviews from real clients to show that your services deliver peace of mind. - Use first names and photos (with permission) to make testimonials more relatable - Highlight stories that show transformationbefore and after your support - Ask happy families to leave Google or Facebook reviews Trust builds when families can see themselves in the stories you share. Be Transparent About Services and Pricing Trust is lost when things feel unclear. The more upfront you are, the more confident families feel about taking the next step. - Provide detailed service descriptions - Offer general pricing ranges when possible - List whats included in your service packages Keep Your Information Up to Date A website or listing thats outdated sends the wrong message. Keep everything fresh and relevant. -Regularly update your photos, staff bios, and contact details - Refresh blog content and services as your offerings grow - Monitor and respond to online reviews Trust isnt built overnightbut it starts with visibility, transparency, and helpful content. Caregivers and families want to feel confident in the services they choose for their loved ones. When your brand shows up clearly, answers their questions, and proves its credibility, youre not just gaining attentionyoure gaining loyalty.Ready to build trust with caregivers and families and start getting found by the right people? List your senior-focused business with Seniors Blue Book today. Start with a free listing and show families exactly why they should choose you. Reach out to us at hello@seniorsbluebook.com or call 800-201-9989 today to get started.