Seniors BlueBook and Fizika Group Introduce Fizikaflex Wellness Journal - Interactive Publication Pr

Posted on

Nov 17, 2020

FOR IMMEDIATE RELEASE
November 17, 2020

For More Information:
Cynthia Gartman, Publisher
717-344-5580, ext. 720
cynthia.gartman@seniorsbluebook.com

Seniors BlueBook and Fizika Group Introduce Fizikaflex Wellness Journal
Interactive publication promotes healthy aging for seniors

LANCASTER, PA Together, Seniors BlueBook and Fizika Group announce the publication of the Premier Edition of the Fizikaflex Wellness Journal, titled Feel the Freedom: A Guide to Putting Health into Your Own Hands. The publication is a result of a creative partnership between the two organizations and HDC MidAtlantic, which is distributing Feel the Freedom to residents in several of its local affordable housing communities.
Both Seniors BlueBook, an educational resource for seniors, caregivers, adult children and senior professionals in Central Pennsylvania, and Fizika Group, a Lancaster-based health and wellness technology company that develops digital health solutions and provides quality professional development to help at risk communities thrive, share the goal of supporting Central Pennsylvania seniors successfully age in place and stay healthy.
HDC MidAtlantic, a non-profit developer and manager of affordable housing in Central PA, partnered with Fizika in July to pilot the app with two dozen seniors residents living at HDCs Duke Manor Apartments and King Theatre Apartments in Lancaster City. The goals of Seniors BlueBook and Fizika Group align closely with HDCs holistic approach to affordable housing which includes a strong focus on supporting health and wellness for residents.

The Wellness Journal is an extension of Fizikaflex, Fizikas smart wellness app that helps seniors living in affordable housing communities improve their health by monitoring daily activities like eating, sleeping and exercising. Users can document their progress in an online journal and share results with their peers.
The idea for a print journal emerged from working with HDC staff and residents on the pilot program as a solution for residents who lack technology to fully utilize the app. In response to resident needs, Seniors BlueBook and Fizika also opted to make the journal fully bilingual, and each page features an outlined box with Spanish translation for all activities. The easy to read twelve-page workbook includes ideas to help seniors begin their wellness journeys, including recipes for healthy eating, creative approaches to mindfulness and engaging activities like word searches and word scrambles.
In working with HDC MidAtlantic, it became evident that residents needed a resource they could access without the Internet to help them begin their wellness journeys. We are grateful for the partnership with Seniors Bluebook which enables this new bilingual publication to be printed and distributed at no cost to affordable housing communities. Were hopeful that this easy to use, fun and engaging guide to wellness will help thousands of people gain control of their health, which is especially important during this global pandemic. noted Martha Lester Harris, Founder and CEO of Fizika Group, LLC.
The partnership with Fizikaflex encourages our residents to take a whole-person approach to fitness while promoting self-care. Not only does it encourage participants to capture their steps and nutrition, but it also encourages participants to capture their socialization, said Jennifer Santiago, an HDC Resident Services Coordinator who works with residents at King Theatre Apartments. The printed Journals are a really valuable piece, and will allow us to engage more residents in our senior housing communities. Wellness Journals will be distributed to 1300 residents living with affordable housing providers in Lancaster and York Counties, including senior residents at 27 HDC MidAtlantic affordable housing communities in Dauphin, Lancaster and York Counties. Distribution is planned for this month.
For more information on the Fizikaflex Wellness Journal, please contact Martha Lester Harris at martha@fizikagroup.com. (Editors Note - the publication is available for download from Fizikas website: www.fizikagroup.com/wellness-journal.)
About Fizika Group
Fizika Group is a health and wellness technology company based in downtown Lancaster. Established as a Pennsylvania Benefit Company in 2018, Fizika develops digital health solutions and provides quality professional development to help at risk communities thrive. www.fizikagroup.com
About Seniors BlueBook
The Seniors BlueBook of South Central PA provides seniors, caregivers, adult children and senior professionals a comprehensive source of educational information on available services, senior housing options, resources and information that enrich the lives of our older population.Our guide covers Adams, Cumberland, Dauphin, Franklin, Lancaster, Lebanon, Perry and York counties as well as some information for Chester and Berks counties. We offer free guides, a free referral line, free seniors activity calendar, free professionals activity and CEUs calendars, and free job boards. Each guide comes with many educational articles of interest to seniors, their caregivers, and the professionals that serve them. For guide requests, email cynthia.gartman@seniorsbluebook.com.
About HDC
HDC MidAtlantic envisions a world where a safe, welcoming, affordable place to call home is open to everyone. We believe home shouldnt be an impossible dream, it should be an attainable reality: we believe housing is a human right. We are resident advocates, trusted developers, property managers, community partners, and collaborators. We are part of the fabric of our towns and cities and have been working with our neighbors since 1971 to create real change and meaningful connections.As champions of the greater good, we are committed to advancing equity, we open the door to opportunities, and we build homes that we can all be proud of.
HDC owns and/or manages over 2,900 apartments, providing housing that is safe and affordable to those with lower incomes, focusing on seniors, families, and individuals living with disabilities. Serving over 3,900 residents in 54 communities located in urban, suburban and rural areas across Pennsylvania, Delaware and Maryland, HDC builds hope and opportunity for all residents to reach their full potential by creating, preserving, and strengthening affordable housing communities.

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