Who Can You Trust These Days?

Posted on

Feb 08, 2018

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How many mailers and advertisements for hearing aids do you receive in one week? I just asked a patient this question. Her response? Every week? How about every DAY? And I dont trust any of them!
Expect to see many more hearing aid mailers, infomercials and magazine ads in the upcoming years as our population ages. How does a person know what to believe? How can a consumer wade through the hype? How does one end up with well-fitted hearing aids that will help, not hinder, this process that leads to better communication and improved quality of life?
The consumer who needs hearing aids is left in a difficult predicament. Prices are all over the place and there are several different types of credentials that a hearing healthcare provider may possess. To further complicate the matter, a bill has recently passed that will one day make basic hearing aids available over-the-counter.

Before spending a significant sum of money, whether its thousands for high-tech, Bluetooth-enabled, nearly-invisible devices, or hundreds for questionable devices ordered from the back of a magazine, its important to be able to trust your source.

Audiologists train for several years to do what some new to the scene marketers attempt to do with little-to-no training. Mail order hearing aids, internet hearing aids and soon, drugstore hearing aids are merely profit-grabbing schemes to get money away from professionals and into other pockets. Baby boomers are getting older and many have available funds for hearing aids. Dont think for one minute that this fact has been lost on those who seek to make easy money.

There is very little that is simple OR easy about fitting hearing aids. Find someone you can trust, who is knowledgeable, compassionate and most of all, honest.

The road to better hearing isnt always straightforward, but you can swing the odds in your favor. Work with someone who didnt simply appear on the scene because they think theres money to be made on the baby boomers. Work with a real person who has real training.

Work with someone who can look you in the eye.

Editors Note: This article was written by Laurie Bornstein, MS, CCC/A with Executive Hearing.

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