Branding and Marketing; Key Advice for Businesses Targeting Seniors

The office of Governor Maura Healey has officially proclaimed September 28, 2024, Good Neighbor Day across the Commonwealth. As the proclamation notes, all residents are encouraged to join in this celebration by reaching out to their neighbors, extending acts of kindness and goodwill, and fostering strong bonds within our communities. Please see the attached news release and proclamation for more information. In honor of this important day, the Massachusetts Coalition to Build Community and End Loneliness has launched a movement to encourage communities to develop a day of activities to help build a culture of kindness, caring, and respect throughout our state. For a Good Neighbor Day of Action Toolkit with resources to help communities in developing plans for Good Neighbor Day, along with a reporting form to share your community plans with the Coalition, visit our website here.  

Seniors Blue Book & ALPHA bring your LTC business a NO COST respiratory infection prevention solution!We are always looking for solutions for our local senior living communities and are excited to bring you a solution that aids in respiratory infection prevention and odor control. The grant is offered by the PA OLTL (Office of Long Term Living) and will allow for three portable infection control units to be set up in your senior living residence and will supply all filtration needs for a three-year period. The grant documentation will be prepared by our business partner, Violett Inc., all we need from you is some company information (EIN, etc.). To begin we just need a point person and email address!It is important to note that the grant applications MUST BE RECEIVED no later than September 20th, so we need to get moving on the grant application process in the next month.The Story Behind ViolettViolett was founded by Branden Doyle, who worked as a nuclear engineer and technology leader at the U.S. Department of Defense when the Covid-19 pandemic began. Tasked with finding solutions to keep critical workers safe, especially in poorly ventilated spaces like aircraft carriers and submarines, Branden led a team of engineers and scientists. After months of testing, they discovered that existing solutions were inadequate. Although UVC light effectively kills germs, it required prolonged exposure to be fully effective against pathogens like Covid.To address this issue, Branden founded Violett Inc. The company's product enhances the residence time of airborne viruses and germs within a high-intensity UVC light chamber, ensuring they receive a sufficient dose to safely kill the pathogen. Violetts Mission and Technology Violetts mission is to create safer spaces for people to breathe, whether at home, work, or in communal areas. Violett technology improves air and neutralizes unpleasant environmental odors to ensure residents, employees and visitors are protected from harmful pathogens.  In addition to advanced UCV technology, Violetts three levels of air filtration produces hospital-grade air disinfection and environmental odor control through proprietary nanotechnology filtration. Add on to this that the unit is attractive and doesnt require a great deal of space.How Violett Works: Air Entry: Air enters from the top, closer to where people breathe and away from floor dust and debris. Air Quality Sensing: Real-time air quality data is continuously sent from the device. VOC Removal: An activated carbon pre-filter removes large particulates and volatile organic compounds (VOCs). HEPA Filtration: A HEPA-13 filter captures particulates, viruses, and pollutants. Advanced Odor-Removal: A nanotechnology filter binds and eliminates odor-causing gases and effectively kills any remaining germs. UVC Light Chamber: Air enters the UVC Vortex chamber, where high-intensity UVC light maximizes exposure time, ensuring rapid sterilization. Air Exit: Clean air exits through a 360-degree outlet at the base, providing whole-room coverage.  Proven EfficacyVioletts technology has been rigorously tested and significantly outperforms competitors. In independent third-party testing, Violett achieved a million times better viral load reduction than a competitor. Studies have shown that Violetts UVC light intervention effectively prevents airborne transmission of SARS-CoV-2 and other pathogens, making it suitable for healthcare facilities, schools, public spaces, and homes. Key Benefits Rapid Pathogen Elimination: Kills COVID-19 and other airborne pathogens like influenza and RSV within 30 minutes. Ideal for Community Spaces: Suitable for community rooms, game rooms, and dining halls, covering 800 square feet per unit. Portability and Ease of Use: Can be used as a set-and-forget prevention strategy or in outbreak response protocols. Smart Monitoring: Built-in sensors and auto-control features with an online dashboard for remote monitoring and control.  Supporting Your Healthcare BusinessViolett simplifies the grant application process for customers, handling most of the paperwork and requiring only a few business identifier numbers. The state review process typically takes about a month from application to approval, with the grant available until the end of September 2024. Violett is dedicated to creating safer indoor environments with cutting-edge technology, ensuring cleaner, healthier air for those that enter your community doors.  Email Cynthia today at cynthia.gartman@seniorsbluebook.com to start the process for the grant!

Email marketing plays a major role in communication, reaching over 4.3 billion individuals and delivering an impressive return on investment of $36 for every dollar spent. It surpasses Facebook and Twitter combined in customer acquisition by 40 times.ProgressionThe first email was sent by Ray Tomlinson in 1971 while Gary Thuerks commercial email to 400 recipients in 1978 resulted in $13 million in sales.Core Principles of Email MarketingAt its core email marketing focuses on engaging and communicating with both current customers. It serves to update subscribers on products, promotions, and the value your business offers.Key BenefitsDirect Audience Engagement -  Emails guarantee that messages reach their intended recipients.Increased Control - Marketers have control over how they reach their target audience.Personalized Content - Tailored content boosts relevance and drives revenue.Results - Metrics like rates and click through rates offer valuable insights into campaign performance.Cost effective with Returns - Email marketing is budget friendly while providing returns on investment.Operational FrameworkThe success of an email marketing campaign hinges on having an email list utilizing an Email Service Provider (ESP) and setting clear campaign objectives.DIFFERENT TYPES OF EMAILSThere are kinds of emails designed to meet marketing goals, such as welcome emails, transactional emails, newsletters, lead nurturing communications and promotional emails.TIPS FOR SUCCESS Following established practices is vital for the legality and success of email marketing efforts. These guidelines include steering of buying email lists implementing opt in processes carefully categorizing subscriber lists and using personalization tactics. Moreover, conducting A/B tests enhancing email deliverability and automating campaigns are strategies to maintain the relevance and effectiveness of your campaigns.*Image provided by the American Marketing Association.