Meet Joe & Bella, a One-Stop Shopping Site for Residents

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Apr 20, 2021

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After Jimmy Zollos grandmother fell one too many times despite in-home care, his family made the decision to move her into an assisted-living community. That evening, as his family navigated their new world, they were approached by Joe and Bella, two other new residents. With a touch of humor, they warmly introduced themselves and offered a helping hand.
As it turned out, Joe and Bella were widowed Holocaust survivors who found each other later in life. Two weeks later, Jimmy's grandfather, who was suffering from Parkinson's, moved into the same community. Joe and Bella were there again, offering reassuring smiles, plenty of advice, and some much-needed company. From that day on, and for the many months that followed, Joe and Bella ate every meal with Jimmys grandparents and quickly became a part of the extended Zollo family, joining them for holidays and special occasions.
As Jimmy explains, his family quickly realized that they needed all sorts of new things for his grandparents, but lacked a good understanding of what to buy and where to buy it. Coincidentally, his marketing-insights firm was in the midst of conducting a large-scale project for AARP, Procter & Gamble, and other clients to deeply understand caregivers needs.
Jimmys personal and professional lives intersected. So, together with a host of caregiving experts, Jimmys family launched as the first one-stop shopping site for older adults and those who care for them.
Joe & Bella offers everything from comfortable clothes to creative gifts, and from personal-care essentials to new tech that allows for safer and more effective caregiving. The shopping site features brands that understand the distinct needs of care recipients and caregivers.
Joe & Bella partners with care communities by donating a percentage of each purchase made by family members to their communitys Employee Appreciation Fund to recognize and reward their frontline workers.Heres more information about how Joe & Bella partners directly with care communities.
Noted aging expert Lori Bitter, president of the Business of Aging, explained that until Joe &
Bella, there was no single retailer that offered pretty much everything a familycaregiver needs.
As a reader of this newsletter, youre invited to use promo code QUIRKFIRST10 to receive 10% off your first purchase at including sharing this code with somebody special.
This article was submitted by Jimmy Zollo. Jimmy is the Founder of Joe & Bella and Collaborata and may be reached at

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