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I’ve spent the bulk of my career focused on building strategic partnerships that enhance service delivery in several health care sectors, including homecare. I’m a self-professed “nuts and bolts” kind of guy where small tweaks can often make big changes.
But I’m focused on the big picture as well. And something came into my view recently that is sure to make a significant impact on our industry.
That is, how we talk about aging.
As a society, we often don’t like to talk about aging and all the things that come along with it. That may be why we experience pervasive ageism and a negative connotation to growing older.
A recent conference sponsored by the trade publication Advertising Week attracted members of creative industries such as marketing, technology and culture to bring key issues and ideas to the forefront. This four-day event with more than 800 speakers drew thousands in the advertising industry.
I noticed that AARP was involved in two prominent sessions: “The Rise of the 50+ Tech Consumer” and “Why Ageism Must Be Part of the DE&I (Diversity, Equity and Inclusion) Discussion.” Martha Bourdreau, AARP’s chief communications & marketing officer, was joined on the stage by Kristin Flanik, who is president and CEO of the advertising agency power BBDO NY.
First of all, congratulations to AARP for bringing these topics to the forefront. It is fantastic that ageism is being addressed by the advertising industry, which tends to ignore older demographics because they are not considered “target markets.” As they wrote in their session description, those over 50 make up 47% of the U.S. population and drive more than $8.3 trillion in annual economic activity. Clearly, the aging demographic should not be ignored.
But the aging population is hindered by stereotypes in advertising. It wasn’t that long ago that E-Trade received negative reactions to its “This Is Getting Old” commercial during the 2018 Superbowl. The following year, Fast Company noted that ads geared toward older consumers tended to be condescending at best and offensive at worst. More recently, author Ken Dychtwald addressed the continuation of ageism in advertising in an AARP article, saying “ads that show contempt for older people are still far too common.”
That’s why I appreciated a recent article in New York Magazine’s recurring column, “The Strategist.” Staffers put together a 57-question survey for Strategist readers 65 and older. Included were questions about their most beloved clothing brands, their most coveted electronics and the gifts they love to use.
Guess what? They are busting stereotypes! They are interested in looking good and feeling good. Sixty-one percent shop online at least once a week. The stationary bike is a big post-retirement buy. Hoka and Nike are mentioned as prominent shoe brands. They debate the merits of Kindles vs. iPads.
This doesn’t sound like the end of the road for an aging population. And that’s great, since we know that by 2035 there will be more people 65 and older than those 18 and younger for the first time ever.
Those of us working on the front lines with an older population should pay attention to these trends and share them broadly. We are the ambassadors of the aging process, which is why we’re in a great position to influence how we talk about aging. Here are some ways to do it.
1. Change the language. Take a look at “Words Up: A Guide to Inclusive Language,” a report from an advertising agency that tackled numerous aspects of Diversity, Equity and Inclusion (DEI), including ageism. After addressing stereotypical ads, they came up with a series of words that should be welcomed and those to avoid:
Adopt these words: “older,” “an elder,” “mature,” “wise,” “seasoned,” “experienced”
Avoid these words: “old person,” “golden years,” “elderly”
Personally, I’m on a mission to eliminate the use of term “elderly.” Getting older is part of life. “Elderly” connotes an affliction, not a life stage.
2. Focus on later semesters. Our SYNERGY HomeCare gerontologist Dr. Macie Smith refers to aging as “another semester in life.” Think about high school and college. Weren’t our last semesters so much better than the early ones? Aging is part of life’s education. Our clients are still learning, doing, growing, caring and loving. Let’s work to always share these examples. And we should always be trying to learn from them, and then share their wisdom, as we all work to show these later semesters should be welcomed, not feared.
3. Embrace positivity. Unfortunately, many of us are dealing with older people who have physical and cognitive concerns. But that shouldn’t stop us from saying wonderful things about our clients and what they have achieved—and are achieving—in life. Let’s emphasize the joys we bring our clients, the joys they bring us, the pleasures in their days and the things they’ve done and learned. During our “SYNERGY Effect” ad campaign, we focused on how we “propel lives forward.” We all do that every day. Let’s make sure we share it.
4. Say something. I was on a video conference recently and one of the participants on the call said, “I was in a store and this old cashier lady…” I stopped the call and politely said, “Why did you say ‘old cashier lady?’ Isn’t it great that she’s able to live her life and still work?” Sure, it’s not easy to correct someone, but we should all do it.
I’ve concluded that even though I’m not a marketer, I am in marketing. The interactions we have every day provide us with great insight in the positives of aging. Let’s commit to showcasing them.
If you have any questions, please call Synergy HomeCare - Boulder 303-465-4663.
Maintaining proper nutrition is a crucial aspect of healthy aging, especially for seniors who wish to continue living independently and enjoying their golden years. By stocking your pantry with the right combination of nutrient-dense foods, you can empower yourself to prepare wholesome, energizing meals that support your overall well-being. In this article, well explore the top pantry essentials that should be on every seniors radar.The Importance of a Well-Stocked PantryA thoughtfully curated pantry is the backbone of a balanced diet. When you have a variety of healthy ingredients on hand, it becomes significantly easier to whip up nutritious meals on the fly, without the need for multiple trips to the grocery store. This not only saves you time and money but also helps you avoid the temptation of less-than-ideal food choices that can compromise your health.Pantry Essentials for SeniorsNow, lets delve into the specific pantry items that should be on every seniors radar. These versatile and nutrient-dense foods will serve as the foundation for countless delicious and nourishing meals.Whole GrainsWhole grains, such as brown rice, quinoa, and whole-wheat pasta, are powerhouses of fiber, vitamins, and minerals. These complex carbohydrates provide sustained energy and can help regulate cholesterol levels and blood pressure, reducing the risk of chronic conditions. Oatmeal, a classic breakfast staple, is another excellent whole-grain option that can be easily customized with fresh fruit, nuts, and a touch of honey.Beans and LegumesBeans and legumes are true nutritional superstars, offering a potent combination of protein, fiber, and antioxidants. From kidney and black beans to chickpeas and lentils, these versatile ingredients can be incorporated into soups, stews, and even meatless chili, providing a satisfying and filling base for your meals.Nuts and SeedsNuts and seeds are nutrient-dense snacks that can also be used to enhance the flavor and texture of various dishes. Almonds, pistachios, walnuts, and pumpkin seeds are all excellent sources of healthy fats, protein, and essential minerals. Keep a variety of these on hand for quick and nourishing between-meal bites or to sprinkle on top of salads, oatmeal, and yogurt.Canned GoodsCanned goods, such as tuna, salmon, and a variety of fruits and vegetables, are convenient and cost-effective pantry staples. These items often have a long shelf life, making them ideal for seniors who may not have the time or energy to frequent the grocery store regularly. When selecting canned goods, opt for low-sodium or no-added-salt options to keep your sodium intake in check.Spices and HerbsElevating the flavor of your meals is not only enjoyable but can also encourage healthier eating habits. Spices and herbs, such as garlic, ginger, turmeric, and basil, are not only packed with antioxidants but can also help reduce the need for salt, sugar, and unhealthy fats in your cooking. Experiment with different flavor combinations to keep your taste buds engaged and your meals exciting.Healthy Fats and OilsIncorporating healthy fats into your diet is crucial for maintaining overall health. Olive oil, avocado oil, and coconut oil are excellent choices for cooking, dressings, and marinades. Additionally, consider keeping a bottle of apple cider vinegar on hand, as it can be used to add a tangy twist to a variety of dishes, from salads to stir-fries.Dried Fruits and NutsFor a quick and satisfying snack, keep a selection of dried fruits and nuts in your pantry. Raisins, apricots, and cranberries provide a natural sweetness, while nuts like almonds, walnuts, and cashews offer a crunchy texture and a boost of healthy fats and protein. These shelf-stable items can also be used to add texture and flavor to baked goods, oatmeal, and trail mixes.Honey and Maple SyrupWhen it comes to satisfying your sweet tooth, opt for natural sweeteners like honey and maple syrup. These alternatives to refined sugar can be used in baking, drizzled over yogurt or oatmeal, or even incorporated into marinades and dressings. Not only do they provide a touch of sweetness, but they also offer additional health benefits, such as antioxidants and anti-inflammatory properties.Whole-Wheat Flour and Baking EssentialsFor any of your baking needs, keep a supply of whole-wheat flour, baking soda, baking powder, and spices like cinnamon and nutmeg. These ingredients can be used to create healthier versions of your favorite baked goods, from muffins and breads to cookies and scones. Experiment with natural sweeteners like honey or maple syrup to reduce your intake of refined sugars.Putting It All TogetherBuilding a well-stocked pantry takes time and effort, but the benefits are well worth it. Start by gradually incorporating these essential items into your shopping routine, and dont be afraid to try new recipes and flavor combinations. Remember, healthy eating is a journey, and by embracing these nutrient-dense pantry staples, youre taking a significant step towards nourishing your body and supporting your overall well-being in the golden years!
As we age, the health and resilience of our bones become increasingly crucial. Osteoporosis, a condition characterized by diminished bone density, affects millions of older adults, leaving them vulnerable to debilitating fractures. However, with the right dietary choices, we can proactively safeguard our skeletal structure and reduce the risk of this insidious disease.Dairy Delight: Calcium-Rich Allies for Bone BuildingDairy products, such as milk, yogurt, and cheese, are renowned for their exceptional calcium content, a mineral essential for maintaining strong, healthy bones. Calcium not only provides the building blocks for bone formation but also aids in the absorption of other vital nutrients like vitamin D, which enhances the bodys ability to utilize this critical mineral. By incorporating a variety of dairy items into your daily diet, you can ensure a steady supply of the essential nutrients your bones crave.Seafood Superstars: Vitamin D and Calcium in AbundanceCertain types of seafood, such as sardines, salmon, and tuna, are true powerhouses when it comes to bone health. These marine delicacies are rich in vitamin D, a nutrient that plays a pivotal role in facilitating calcium absorption and promoting overall skeletal integrity. Additionally, some varieties, like canned sardines, contain calcium-rich edible bones, providing a double-whammy of bone-boosting benefits.Leafy Greens: Calcium, Magnesium, and BeyondLeafy greens, including collard greens, spinach, and kale, are veritable treasure troves of bone-nourishing nutrients. Not only do they supply ample amounts of calcium, but they also contain magnesium, a mineral that works in tandem with calcium to support strong, resilient bones. Furthermore, these verdant veggies are brimming with vitamin K, a lesser-known but equally important player in maintaining optimal bone health.Egg-cellent Choices: Vitamin D and Protein for Bone StrengthEggs are a versatile and readily available food source that offers a wealth of benefits for bone health. Packed with vitamin D, a crucial nutrient for calcium absorption, eggs provide a convenient and easily accessible way to bolster your skeletal foundation. Additionally, the high-quality protein found in eggs contributes to the overall structural integrity of your bones, making them a truly well-rounded addition to any bone-healthy diet.Tofu: A Vegetarian Powerhouse for Bone NourishmentFor those seeking plant-based options, tofu stands out as an exceptional choice for supporting bone health. This soy-based food is rich in calcium, a mineral essential for bone formation and maintenance. Moreover, tofu contains other key nutrients like protein, iron, and phosphorus, all of which work together to promote strong, resilient bones, regardless of your dietary preferences.Nutty Nutrition: Almonds, Walnuts, and PistachiosNuts, such as almonds, walnuts, and pistachios, offer a delicious and versatile way to incorporate bone-strengthening nutrients into your diet. These nutrient-dense snacks are brimming with magnesium, a mineral that plays a crucial role in calcium absorption and bone metabolism. Additionally, walnuts are a valuable source of omega-3 fatty acids, which have been shown to enhance bone health and reduce the risk of osteoporosis.The Crimson Superfruit: Red Grapefruits Vitamin C BoostStarting your day with a refreshing red grapefruit can provide a significant boost to your bone health. This citrus fruit is an exceptional source of vitamin C, a nutrient that aids in the production of collagen, a key structural component of bone. By incorporating red grapefruit into your routine, you can give your skeletal system the nourishment it needs to thrive. Maintaining strong, healthy bones is a lifelong journey, and the foods you choose to incorporate into your diet play a crucial role in this endeavor. By embracing these seven bone-strengthening superfoods, you can take a proactive step towards safeguarding your skeletal health and reducing your risk of developing osteoporosis. Embark on this nutritional journey and unlock the power of a bone-friendly diet for a lifetime of mobility and independence!
Bad breath can be pretty embarrassing when youre around loved ones. For many people bad breath usually means you simply need to brush your teeth. Older adults, though, have multiple challenges and ability levels that cause their bad breath. In this post well take a look at some causes of bad breath, when to see a doctor about it, and how to prevent bad breath in older adults.Causes of Bad Breath in AdultsFor old people, bad breath can be caused by a variety of factors. This can range from the type of food you eat to certain health conditions. Some of these causes include:Dry mouth, which can be a side effect of some medicines and cancer treatments or a blocked salivary glandDifficulty to maintain oral hygiene, due to issues such as arthritisCertain foods (e.g. garlic, spices, onions, dairy, canned tuna and horseradish)Tobacco useDenturesGum diseaseDigestive, respiratory or other health problems, including diabetes and Parkinsons diseaseCertain mouth, nose and throat conditions (e.g. small stones that grow in your tonsils can be covered in microorganisms that produce odor; postnasal drip)Certain cancersMetabolic conditionsWhile knowing some causes of bad breath can be helpful, sometimes you need outside help to determine the proper cause. In that case, it is best to see a doctor or dentist. But how do you know when its the right time to see a specialist? Well review that in the next section.When to See a Doctor for Elderly Bad BreathSome older adults may be aware of their bad breath to some degree, but others are not aware at all. Since assessing bad breath can be difficult, it is advised to get the help of a close friend or family member to verify those concerns. If you have bad breath, you should take a closer look at your oral hygiene by making modifications such as brushing your teeth or flossing after meals. If bad breath persists, you should consult your dentist to see if the cause of bad breath is something more serious. The dentist may refer you to a doctor to determine the source.Now that we know more about the causes of bad breath and when to see a doctor, lets take a look at how to improve elderly bad breath on your own.How to Improve Bad Breath in ElderlyBad breath can be pretty disheartening but luckily, there are ways to improve it. Below are some steps to improve bad breath in older people.Brush your teeth. Do so at least twice a day, after meals, with fluoridated toothpaste.Avoid tobacco. This includes tobacco and chewing-based tobacco products.Rinse and gargle. Use an alcohol-free mouthwash before bed.Drink enough fluids, especially if you have a dry mouth. You can also use over-the-counter moisturizing gel.See an oral medicine specialist. They can provide care for mucosal diseases, orofacial pain conditions, oral complications of cancer therapies, salivary gland disorders, and many other conditions.Make regular visits to the dentist. They can help determine the oral causes of bad breath.To learn more about our home care services, contact our caregiving team today at 1-800-GRISWOLD
At SYNERGY HomeCare, "CARE" stands for Coordinated And Responsive Engagement. We provide an integrated total solution to meeting your specific care needs. Whether for family members, friends or for yourself, you can be assured of the very best and highest quality care available. As loved ones experience the physical and emotional effects of aging, such as memory-related disorders (dementia and Alzheimers), chronic or acute illness or physical injury; our highly skilled caregivers are there to provide safety, comfort, and dignified assistance. We provide peace of mind and ensure that life at home will continue to be as independent and safe as possible.Call us now, at (303)465-HOME, to learn how our comprehensive CARE approach can help those with supportive needs, continue to live in their own home for as long as they like.