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I’ve spent the bulk of my career focused on building strategic partnerships that enhance service delivery in several health care sectors, including homecare. I’m a self-professed “nuts and bolts” kind of guy where small tweaks can often make big changes.
But I’m focused on the big picture as well. And something came into my view recently that is sure to make a significant impact on our industry.
That is, how we talk about aging.
As a society, we often don’t like to talk about aging and all the things that come along with it. That may be why we experience pervasive ageism and a negative connotation to growing older.
A recent conference sponsored by the trade publication Advertising Week attracted members of creative industries such as marketing, technology and culture to bring key issues and ideas to the forefront. This four-day event with more than 800 speakers drew thousands in the advertising industry.
I noticed that AARP was involved in two prominent sessions: “The Rise of the 50+ Tech Consumer” and “Why Ageism Must Be Part of the DE&I (Diversity, Equity and Inclusion) Discussion.” Martha Bourdreau, AARP’s chief communications & marketing officer, was joined on the stage by Kristin Flanik, who is president and CEO of the advertising agency power BBDO NY.
First of all, congratulations to AARP for bringing these topics to the forefront. It is fantastic that ageism is being addressed by the advertising industry, which tends to ignore older demographics because they are not considered “target markets.” As they wrote in their session description, those over 50 make up 47% of the U.S. population and drive more than $8.3 trillion in annual economic activity. Clearly, the aging demographic should not be ignored.
But the aging population is hindered by stereotypes in advertising. It wasn’t that long ago that E-Trade received negative reactions to its “This Is Getting Old” commercial during the 2018 Superbowl. The following year, Fast Company noted that ads geared toward older consumers tended to be condescending at best and offensive at worst. More recently, author Ken Dychtwald addressed the continuation of ageism in advertising in an AARP article, saying “ads that show contempt for older people are still far too common.”
That’s why I appreciated a recent article in New York Magazine’s recurring column, “The Strategist.” Staffers put together a 57-question survey for Strategist readers 65 and older. Included were questions about their most beloved clothing brands, their most coveted electronics and the gifts they love to use.
Guess what? They are busting stereotypes! They are interested in looking good and feeling good. Sixty-one percent shop online at least once a week. The stationary bike is a big post-retirement buy. Hoka and Nike are mentioned as prominent shoe brands. They debate the merits of Kindles vs. iPads.
This doesn’t sound like the end of the road for an aging population. And that’s great, since we know that by 2035 there will be more people 65 and older than those 18 and younger for the first time ever.
Those of us working on the front lines with an older population should pay attention to these trends and share them broadly. We are the ambassadors of the aging process, which is why we’re in a great position to influence how we talk about aging. Here are some ways to do it.
1. Change the language. Take a look at “Words Up: A Guide to Inclusive Language,” a report from an advertising agency that tackled numerous aspects of Diversity, Equity and Inclusion (DEI), including ageism. After addressing stereotypical ads, they came up with a series of words that should be welcomed and those to avoid:
Adopt these words: “older,” “an elder,” “mature,” “wise,” “seasoned,” “experienced”
Avoid these words: “old person,” “golden years,” “elderly”
Personally, I’m on a mission to eliminate the use of term “elderly.” Getting older is part of life. “Elderly” connotes an affliction, not a life stage.
2. Focus on later semesters. Our SYNERGY HomeCare gerontologist Dr. Macie Smith refers to aging as “another semester in life.” Think about high school and college. Weren’t our last semesters so much better than the early ones? Aging is part of life’s education. Our clients are still learning, doing, growing, caring and loving. Let’s work to always share these examples. And we should always be trying to learn from them, and then share their wisdom, as we all work to show these later semesters should be welcomed, not feared.
3. Embrace positivity. Unfortunately, many of us are dealing with older people who have physical and cognitive concerns. But that shouldn’t stop us from saying wonderful things about our clients and what they have achieved—and are achieving—in life. Let’s emphasize the joys we bring our clients, the joys they bring us, the pleasures in their days and the things they’ve done and learned. During our “SYNERGY Effect” ad campaign, we focused on how we “propel lives forward.” We all do that every day. Let’s make sure we share it.
4. Say something. I was on a video conference recently and one of the participants on the call said, “I was in a store and this old cashier lady…” I stopped the call and politely said, “Why did you say ‘old cashier lady?’ Isn’t it great that she’s able to live her life and still work?” Sure, it’s not easy to correct someone, but we should all do it.
I’ve concluded that even though I’m not a marketer, I am in marketing. The interactions we have every day provide us with great insight in the positives of aging. Let’s commit to showcasing them.
If you have any questions, please call Synergy HomeCare - Boulder 303-465-4663.
As we age, staying active and maintaining a healthy lifestyle becomes increasingly important. One way to do this is by walking more. In fact, research suggests that taking just 500 extra steps per day can have a significant impact on senior health.Health Benefits of WalkingWalking is a low-impact form of exercise that can have numerous health benefits, especially for older adults. It can help improve cardiovascular health, strengthen bones and muscles, and reduce the risk of chronic conditions like osteoporosis, diabetes, and heart disease. In addition, walking can improve balance and reduce the risk of falls.The Benefits of 500 Extra StepsTaking just 500 extra steps per day may not seem like much, but it can have a significant impact on senior health. Research suggests that taking an extra 500 steps per day can lead to a decrease in the risk of developing chronic conditions like heart disease and diabetes. In addition, it can lead to improved mental health, better sleep, and increased energy levels.A study conducted by the American Heart Association found that for people ages 70 and older who walked an additional 500 steps per day, or an additional quarter mile of walking, experienced a 14% lower risk of heart disease, stroke or heart failure. Also, compared to adults who took less than 2,000 steps per day, adults who took about 4,500 steps per day had a 77% lower observed risk of experiencing a cardiovascular event.Strategies for Walking MoreTaking an extra 500 steps per day may sound like a daunting task, but there are many strategies that can help seniors achieve this goal. Here are a few tips: Take multiple short walks throughout the day: This can help add up to 500 extra steps without requiring a lot of time commitment. Use a pedometer or fitness tracker: Tracking steps can help seniors stay motivated and monitor their progress. Find a walking partner: Walking with a friend or family member can make it more enjoyable and provide social interaction. Set achievable goals: Start small and gradually increase the number of steps taken each day. Choose scenic routes: Walking in a park or nature trail can make it more enjoyable and provide additional health benefits. In conclusion, taking 500 extra steps per day can have a significant impact on senior health, and its an achievable goal for most people. Walking can help improve cardiovascular health, reduce the risk of chronic conditions, and improve mental health and overall well-being. By incorporating walking into their daily routine, seniors can help maintain their independence and enjoy a higher quality of life.Senior LIFE can help you with your goalsAt Senior LIFE, our goals align with the goals of many seniors to stay in the comfort of their homes, and out of a nursing home. We work with seniors and their caregivers to help seniors maintain independence by providing medical and supportive services including physician and nursing services, medication management, in-home care, and so more more! For a full list of services, please visit us online at: Senior LIFE ServicesSenior LIFE (Living Independence for the Elderly) is state and federally funded Medicare and Medicaid Program that provides long-term care for seniors, 55 years of age or older, so that they can remain living at home and out of a nursing facility.Senior LIFE Services are provided at NO COST to those on Medicaid who live in the community.To speak with a Senior LIFE representative about the program, and to learn if you or a family member may be eligible, please contact us via our website or email us at info@SeniorLIFEPA.com
AltaVita Senior Residences is a dream come to fulfillment for the Macy Family. The longtime Longmont locals desired a way to give back to the community in which they grew up. And what better way to deliver on that commitment than to provide a multigenerational housing opportunity for Colorado families: three levels of continuing senior care on one campus in an unmatched, upscale environment. Filling a niche for older folks who want a place to call home for years to come, AltaVita has thought of every lifestyle element that seniors desire and deserve in an adult living community. Here a foundation for a brighter future is built on a unifying philosophy: Always put the resident first. This means providing for all aspects of the aging process 24 hours a day, 365 days a year. People are living longer and healthier lifestyles, and theyre remaining active, says Linda Berens, the campus Executive Director. Because of that many are looking for a multi-tiered campus offering continuing care within the familiar lifestyle. From involving family members in each residents life to creating a secure residence for those with advanced memory-related illnesses, AltaVitas well-designed campus and comprehensive services are built from the ground up to address and enhance every moment of daily living. One AltaVita residents family member said it best recently: I cant truly convey the appreciation I have for all that you have done. You have all been such a blessing to my mom and our family. The AltaVita team holds one another to a higher standard, which honors the important work they do, assisting the people who need them most. Enrich and enhance the lives of everyone we serve with respect and excellence: the AltaVita mission is confirmed daily by all the smiling faces. Three levels of care on one campus AltaVitas Longmont campus consists of the Memory Care Community, which opened in 2012; the Assisted Living Community, which followed in 2016; and the Independent Senior Living Community, which opened in June 2019. By building the community in three phases, planners have been able to thoughtfully design each building with residents in mind, taking into consideration the type of care they need and the amenities that will best suit them, explains Don Macy, owner.Memory Care Dr. Haleh Nekoorad-Long, M.D., a certified geriatric psychiatrist, is the medical director of AltaVita Senior Residences and works primarily with aging adults and issues regarding dementia, depression, and bipolar disorder. Recognized by the Alzheimers Association as a Leader in Dementia Care, the AltaVita Memory Care Centre is setting a new standard in Colorado for exceptional care for people with memory-related issues. AltaVita Memory Care Centre runs an adult day program, with respite services in suites specially designed for residents with Alzheimers and dementia. Additionally, care is customized for every residents level of dementia, ranging from acute medication management to the sense of freedom that comes with visiting AltaVitas beautiful garden patios and spacious, secure courtyard.Assisted Living With access to the same welcoming outdoor landscape, the AltaVita Assisted Living Community offers an upscale service focused intention. On the main level a great room welcomes visitors with a cozy fireplace, tavern, bistro and ice-cream parlor, and plentiful seating areas. The second floor overlooks the great room and features a large community room for varied activities as well as a comfortable lounge. Inclusive to the Assisted Living lifestyle are three meals every day, housekeeping and laundry services, social and recreational activities, 24-hour staffing, medical transportation, and emergency and nurse call systems. Independent Senior Living This is AltaVitas newest addition to the campus, a community for active adults who would like the enrichment of community life free of the responsibilities of home repairs. This maintenance-free lifestyle, including housekeeping, dining and transportation services, is designed to maximize that freedom and minimize those pesky daily duties. The new three-story building contains 84 stylish apartments with nine different floor-plan designs ranging from one bedroom, one bath to two bedrooms plus den and two baths. All include full kitchens, walk-in closets, large showers, washers and dryers, and private patios. The independent lifestyle program includes top-notch services and amenities like a full-service salon, fitness center, wellness programs, Tai chi classes, bistro and bar, housekeeping, and restaurant-style dining room. And when the outdoors beckons there is easy access to hiking, biking, and walking trails. On behalf of the family, we wish to extend our gratitude to such an excellent place for Vern to live, report family members of the experience of their loved one at AltaVita. The friendliness of the staff is beyond compare. We are very impressed with the quality and freshness of the food; the execution of meals; the presentation of such meals.Whole-life WellnessAltaVita believes one of the most important aspects of maintaining good mental and physical health among an aging population is lifestyle. And thats where AltaVita really shines. Supporting every part of the individual, AltaVita subscribes to Whole-Life Wellness. The methodology is envisioned to enhance residents health through seven critical aspects of wellness: social, emotional, spiritual, environmental, vocational, physical, and intellectual. For more information on AltaVitas progressive approach to maximizing the lifestyle of seniors, visit altavitaliving.com or call 888.745.8268 to schedule a free tour.
Aging is a journey that brings wisdom, grace, and the opportunity to thrive in new ways. While aging brings new joys, it also brings certain vulnerabilitiesespecially when it comes to emergencies. Whether facing a natural disaster, medical emergency, or sudden need for evacuation, preparedness is key to ensuring seniors stay safe, confident, and empowered.A solid emergency preparedness plan is essential to thriving during this stage of life. FEMAs Disaster Preparedness Guide for Older Adults provides a practical checklist for assessing your unique needs as a senior and creating an actionable plan.Keep reading for a short list of ideas on how you can help yourself or your senior loved one build a plan that brings peace of mind and a sense of security.Start with the Essentials: Your Senior Health InformationEmergencies dont wait for anyone, so having easy access to vital health information is crucial. Create a comprehensive list of: Medications (including dosages) Allergies Medical conditions Primary care physician contact details Insurance information Emergency contactsPlace these documents in a waterproof, portable folder that can be easily accessed in the event of an emergency. Ensure that caregivers and family members also have copies.Emergency Kit Essentials for Senior NeedsBuild an emergency kit tailored to the seniors specific needs. This kit should include: Extra prescription medications (at least a weeks worth) Over-the-counter medications (pain relievers, antacids, etc.) First aid supplies Flashlights, batteries, and phone chargers Non-perishable food items and bottled water (enough for 72 hours) Personal hygiene products Copies of important documents and identificationFor those with mobility challenges, consider adding additional supplies, such as assistive devices, extra hearing aid batteries, or any special dietary items.Plan for Senior Mobility and Transportation NeedsIn an emergency, getting out of the home or to a safe location can be difficult for seniors with mobility challenges. Have a transportation plan in place: Identify neighbors or caregivers who can assist with transportation. Explore local emergency transportation services or dial-a-ride programs. Arrange for backup power if mobility aids, such as electric wheelchairs, are used.Caregivers and family members should familiarize themselves with how to operate any mobility devices in case assistance is needed during an evacuation.Stay Informed and ConnectedStaying connected is vital during an emergency, and its especially important for seniors. Create a communication plan that ensures your loved ones know how to reach you, and vice versa. Set up regular check-ins with family, caregivers, or neighbors. Ensure the seniors phone or alert system is always charged and within reach. Sign up for local emergency alerts and weather notifications, which can often be sent via text or email. Consider using an in-home personal emergency response system like Amada Connect that alerts a designated responder to reach you within minutes.Many cities and towns offer specific resources or registries for seniors who may need extra help during an emergency. Registering in advance can make a significant difference.Tailor the Emergency Plan to the Seniors EnvironmentWhether living independently, with family, or in a senior living community, the emergency preparedness plan should reflect the seniors specific living situation. In independent living situations, ensure that the home is equipped with: Smoke detectors, carbon monoxide detectors, and fire extinguishers Ramps, grab bars, and accessible exits Clear communication with local emergency services about any special medical or mobility needsFor seniors in assisted living or other care facilities, ensure the facility has a clear emergency plan, and that the senior and family are familiar with it.Involve the Whole Senior Support NetworkCaring for seniors is a community effort. Make sure that the seniors caregivers, family members, and friends are part of the emergency preparedness plan. Discuss each persons role in the event of an emergency, from helping with evacuation to ensuring medical supplies are in order.A well-rounded plan not only provides safety but also reinforces the seniors support systemleading to greater peace of mind.Practice the Emergency Plan with Caregivers and FamilyJust like any other emergency drill, its essential to practice the plan. Schedule regular check-ins with caregivers and family to review the emergency plan and make sure all necessary supplies are up to date.Run through the steps of the plan with the senior to ensure they feel comfortable and confident. This practice can ease anxiety and ensure that in a real emergency, everyone knows their role.Seek Professional Senior Care Support if NeededAt Amada Senior Care, we understand that emergencies can be overwhelming, and were here to help. Our non-medical senior care team can assist with developing, organizing, and implementing emergency preparedness plans specific to your needs.In-home care services can also provide regular wellness checks, assistance with mobility, and help maintaining your emergency kitensuring that you or your loved one can focus on thriving, not just surviving, as you age.Having a comprehensive emergency preparedness plan isnt just about being ready for the worstits about thriving while aging. When seniors feel confident in their preparedness, they can continue living their lives with dignity, independence, and peace of mind.At Amada, were here to help in every step of the way, ensuring that senior clients are safe, cared for, and empowered to thrive in every stage of life. Lets work together to create a plan that supports their well-being today and for the years to come. CLICK HERE to find an Amada office near you.
At SYNERGY HomeCare, "CARE" stands for Coordinated And Responsive Engagement. We provide an integrated total solution to meeting your specific care needs. Whether for family members, friends or for yourself, you can be assured of the very best and highest quality care available. As loved ones experience the physical and emotional effects of aging, such as memory-related disorders (dementia and Alzheimers), chronic or acute illness or physical injury; our highly skilled caregivers are there to provide safety, comfort, and dignified assistance. We provide peace of mind and ensure that life at home will continue to be as independent and safe as possible.Call us now, at (303)465-HOME, to learn how our comprehensive CARE approach can help those with supportive needs, continue to live in their own home for as long as they like.