A Practical Guide to Staying Safe and Informed

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Better Business Bureau- Senior Hotline

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Posted on

Apr 15, 2026

A Practical Guide to Staying Safe and Informed

In today’s fast-paced digital world, scams are becoming more sophisticated—and unfortunately, seniors are often targeted. For families in Colorado Springs, protecting loved ones from fraud is an increasingly important part of maintaining independence and peace of mind.

The good news? You’re not alone. The Better Business Bureau Senior Hotline, led by Mary Owens, is dedicated to helping older adults recognize, avoid, and report scams—empowering them to stay safe and confident in their daily lives.


Why Seniors Are Often Targeted

Scammers frequently target older adults for several reasons:

  • They may have retirement savings or stable income
  • They tend to be more trusting and polite
  • They may be less familiar with evolving digital scams

But being targeted doesn’t mean being vulnerable. With the right knowledge and resources, seniors can protect themselves effectively.


Common Scams Affecting Seniors Today

Understanding the most common scams is the first step toward prevention.

📞 Phone Scams

Fraudsters may pose as government agencies, Medicare representatives, or even family members in distress.

💻 Online & Email Scams

Phishing emails and fake websites attempt to steal personal information or financial details.

🛒 Fake Products & Services

Scammers may offer counterfeit medical supplies, home services, or “too good to be true” deals.

💳 Identity Theft

Personal information is used to open accounts or make unauthorized purchases.

❤️ Romance Scams

Fraudsters build emotional relationships online to gain trust and request money.


The Role of the Better Business Bureau Senior Hotline

The Better Business Bureau (BBB) Senior Hotline is a trusted resource that provides:

  • Scam prevention education
  • Assistance in identifying suspicious activity
  • Guidance on reporting fraud
  • Support for those who may have been targeted

“Our goal is to empower seniors with the information they need to protect themselves,” says Mary Owens. “A simple conversation can prevent a costly mistake.”

This service is especially valuable in communities like Colorado Springs, where many seniors live independently and stay active online.


A Local Perspective: Staying Safe in Colorado Springs

Colorado Springs is a vibrant and growing city with a strong senior population. While this creates a wonderful community environment, it also means increased exposure to scams—especially as more services move online.

Local seniors often:

  • Use digital tools for banking and communication
  • Receive phone calls related to healthcare or benefits
  • Engage with community services and vendors

Being aware of potential risks is key to staying protected.


How to Recognize Red Flags

Scammers rely on urgency, fear, and confusion. Knowing what to look for can help you avoid falling victim.

🚩 Warning signs include:

  • Requests for immediate payment or personal information
  • Threats or high-pressure tactics
  • Unsolicited calls, emails, or messages
  • Offers that seem too good to be true

If something feels off, it’s worth taking a moment to verify before responding.


Simple Steps to Protect Yourself

Staying safe doesn’t require technical expertise—just a few practical habits.

✔️ Best practices:

  • Never share personal or financial information with unknown contacts
  • Verify the identity of callers before taking action
  • Use strong passwords and secure devices
  • Consult a trusted friend or family member if unsure
  • Report suspicious activity promptly

These steps can significantly reduce the risk of fraud.


What to Do If You Suspect a Scam

Even the most cautious individuals can encounter scams. If you think you’ve been targeted:

  1. Stop communication immediately
  2. Do not send money or provide information
  3. Contact the BBB Senior Hotline for guidance
  4. Report the incident to appropriate authorities

Taking quick action can help minimize damage and prevent others from being affected.


Supporting Families and Caregivers

Families play a crucial role in protecting loved ones from scams.

Helpful steps include:

  • Having open conversations about fraud
  • Encouraging questions and second opinions
  • Monitoring unusual financial activity
  • Sharing updates about new scam tactics

Working together creates a stronger safety net.


The Emotional Impact of Scams

Beyond financial loss, scams can have a significant emotional impact. Victims may feel:

  • Embarrassed or ashamed
  • Anxious about future risks
  • Hesitant to trust others

The BBB Senior Hotline provides not only information but also reassurance—helping individuals regain confidence and peace of mind.


Why Awareness Is the Best Defense

Education is one of the most powerful tools in preventing fraud. By staying informed and vigilant, seniors can continue to enjoy independence without fear.

In a community like Colorado Springs, where connection and quality of life matter, protecting that independence is essential.


Take Control of Your Safety

You don’t have to navigate today’s complex scam landscape alone. With the support of the Better Business Bureau Senior Hotline, you can stay informed, protected, and confident.

👉 Visit the Better Business Bureau Senior Hotline’s Seniors Blue Book listing to learn more and access trusted resources for scam prevention.


Frequently Asked Questions

1. What should I do if I receive a suspicious phone call?

Hang up and verify the caller’s identity through official channels before taking any action.

2. Can I report a scam even if I didn’t lose money?

Yes—reporting helps prevent others from becoming victims.

3. Are online scams common for seniors?

Yes, especially through email and social media, but awareness can reduce risk.

4. How can I help a loved one avoid scams?

Have open conversations and encourage them to verify suspicious contacts.

5. Is there a resource I can call for help?

Yes, the BBB Senior Hotline is available to provide guidance and support.

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Local Services By This Author

Better Business Bureau- Senior Hotline

Consumer Affairs 25 North Wahsatch Avenue, Colorado Springs, Colorado, 80903

Since August of 1980, Better Business Bureau of Southern Colorado has helped consumers find businesses, brands, and charities they can trust. It serves 25 counties throughout Southern Colorado. BBB of Southern Colorado sets standards for marketplace trust to create acommunity of dependable businesses and charities by encouraging and supporting best practices, educating consumers and businesses, celebrating business role models, and calling out and addressing substandard marketplace behavior. BBB of Southern Colorado housesover 23,000 reviews on companies in the region. Trust has never been more important. Better Business Bureau continues to be your best resource for identifying trustworthy businesses. We actively review and accredit trustworthy online retailers, contractors, and businesses.Before hiring a contractor or making a purchase, look for the BBB Accredited Business Seal and Age-Friendly Business Sign on vendors websites and search our database at BBB.org to find businesses that have earned TrustNow you can easily find BBB Accredited Businesses in the Seniors Blue Book. Look for the BBB Torch next to business listings and Start With Trust.Look For The Sign the next time you are searching for a trusted business. BBB Certified Age-Friendly Businesses are committed to supporting senior needs by following age-friendly practices in customer experience, physical environment, staffing and marketing.