For more information about the author, click to view their website: Better Business Bureau- Senior Hotline
How the BBB Hotline Supports Colorado Springs Older Adults
In today’s digital world, scams and fraud schemes are becoming increasingly sophisticated. Unfortunately, older adults are often targeted by scammers because they may have retirement savings, established credit histories, or simply a trusting nature that criminals try to exploit.
For seniors living in Colorado Springs and across the country, protecting personal information and finances is more important than ever. Fortunately, organizations like the Better Business Bureau (BBB) Senior Hotline, represented locally by Mary Owens, provide resources and support to help older adults recognize scams and report suspicious activity.
Through education, advocacy, and direct assistance, the BBB Senior Hotline helps empower seniors to stay informed and protected.
Fraudsters frequently target older adults for several reasons. Many seniors have accumulated savings or retirement funds over the years, making them appealing targets for financial scams.
Additionally, scammers often assume that older adults:
May be less familiar with new technology
Trust phone calls or official-sounding emails
Feel pressure to respond quickly to urgent messages
Are less likely to report scams out of embarrassment
While these assumptions are unfair, they highlight the importance of awareness and education.
The BBB Senior Hotline works to ensure seniors and their families understand how scams operate and how to respond if they encounter one.
Scammers constantly develop new tactics, but many fraud schemes follow similar patterns.
Some of the most common scams targeting seniors include:
Scammers claim to represent well-known technology companies and tell victims their computer has been infected with a virus.
They may request remote access to the computer or demand payment for fake “repairs.”
In these scams, criminals pretend to be a grandchild in trouble and urgently request money for bail, medical expenses, or travel.
They often pressure victims to send money quickly before verifying the situation.
Fraudsters may call seniors pretending to represent Medicare and ask for personal information such as Social Security numbers or Medicare ID numbers.
This information can then be used for identity theft.
Victims are told they’ve won a prize but must pay taxes or fees before receiving their winnings.
Legitimate lotteries never require payment in advance.
Online scammers build emotional relationships with victims through social media or dating platforms before requesting money for emergencies or travel.
The Better Business Bureau Senior Hotline was created specifically to support older adults who may encounter fraud or scams.
This hotline offers seniors and their families a trusted resource where they can:
Ask questions about suspicious phone calls, emails, or offers
Report scams or fraud attempts
Receive guidance on protecting personal information
Learn about emerging scam trends
Access consumer protection resources
The hotline also helps connect victims with appropriate organizations that can assist with reporting and recovery efforts.
Consumer protection advocates understand that education is one of the most powerful tools in preventing fraud.
Mary Owens, associated with the BBB Senior Hotline, emphasizes the importance of helping seniors stay informed and confident.
“Scammers rely on confusion and urgency to trick people,” says Mary Owens. “Our goal is to give seniors the information they need to recognize these tactics and feel empowered to protect themselves.”
By offering guidance and support, the BBB Senior Hotline helps seniors avoid becoming victims of fraud.
Recognizing scam warning signs can help seniors avoid financial loss.
Some common red flags include:
Requests for immediate payment
Demands for gift cards or wire transfers
Threats of legal action or arrest
Requests for personal information such as Social Security numbers
Emails or phone calls claiming urgent emergencies
If something feels suspicious, it’s always best to pause and verify the request before responding.
Seniors and their families can take several steps to reduce the risk of scams.
Important safety tips include:
Never share personal or financial information over the phone unless you initiated the call
Avoid clicking links in suspicious emails or text messages
Use strong passwords and update them regularly
Verify any requests for money from family members
Consult trusted sources before making financial decisions
Staying cautious and informed can significantly reduce fraud risks.
Family members can play an important role in helping older adults stay safe from scams.
Helpful steps include:
Talking openly about common scams
Encouraging seniors to verify suspicious calls or messages
Helping review financial statements regularly
Setting up fraud alerts with financial institutions
Education and communication are key components of fraud prevention.
If a senior believes they have encountered a scam, taking action quickly can help prevent further harm.
Steps to take include:
Stop communication with the suspected scammer
Contact financial institutions if money or account information was shared
Report the incident to consumer protection agencies
Contact the BBB Senior Hotline for guidance
Reporting scams also helps authorities track fraudulent activities and prevent future victims.
Fraud prevention begins with awareness. The more seniors understand how scams work, the better prepared they are to recognize suspicious activity.
Organizations like the Better Business Bureau Senior Hotline provide the education and support necessary to help older adults navigate today’s increasingly complex consumer landscape.
By staying informed and cautious, seniors can protect both their financial security and peace of mind.
Colorado Springs is home to a strong network of organizations dedicated to supporting older adults. Consumer protection services play an essential role in helping seniors maintain independence and financial security.
If you or a loved one encounter suspicious offers or potential scams, the Better Business Bureau Senior Hotline is available to help guide you toward the right resources.
To learn more or connect with this service, visit the Seniors Blue Book listing for the Better Business Bureau – Senior Hotline today.
The BBB Senior Hotline is a dedicated resource that helps older adults report scams, ask questions about suspicious activity, and learn how to protect themselves from fraud.
Yes. The hotline is available as a free consumer protection resource for seniors and their families.
Avoid sharing personal information and verify the caller by contacting the organization directly using official contact information.
While recovery is not always possible, the BBB can provide guidance and connect victims with agencies that investigate fraud.
Organizations like the BBB regularly publish scam alerts and educational resources to help seniors recognize emerging fraud schemes.
Staying socially connected is an important part of healthy aging. Spending time with family, talking with friends, attending community events, and participating in hobbies can help seniors maintain meaningful relationships and enjoy a greater sense of purpose.However, hearing loss can sometimes make social activities more difficult. When conversations become challenging to follow, a senior may begin avoiding restaurants, family gatherings, clubs, religious services, or other activities they once enjoyed.The good news is that addressing hearing loss may make it easier for seniors to communicate, participate, and remain connected with the people and activities that matter most.Hearing Loss Can Make Conversations More DifficultOne of the most noticeable effects of hearing loss is difficulty following conversations. This can be especially challenging when several people are talking at once or when there is background noise.A senior may hear that someone is speaking but has trouble understanding the words. They may frequently ask others to repeat themselves or worry that they are responding incorrectly.Over time, these challenges can make everyday conversations frustrating and exhausting.Social Situations Can Become OverwhelmingMany popular social activities take place in environments where hearing clearly can be difficult. Restaurants, family celebrations, community centers, and sporting events may all have background noise that makes conversation harder to understand.Someone experiencing hearing loss may begin to think: "It's too noisy for me to hear." "I don't want to keep asking people to repeat themselves." "I'm afraid I'll miss something important." "It's easier to stay home." When these feelings lead a senior to participate less often, they can gradually become less socially active.Better Hearing Can Make Family Time More EnjoyableFamily relationships are an important source of connection for many older adults. Being able to comfortably hear conversations can make visits with children, grandchildren, siblings, and other loved ones more enjoyable.Better hearing can help seniors participate in conversations instead of simply listening from the sidelines. It can also make it easier to hear grandchildren's stories, enjoy jokes, discuss family news, and stay involved in everyday conversations.These seemingly small interactions can make a big difference in maintaining close relationships.Hearing Can Help Seniors Stay Involved in Their CommunitiesSocial connection extends beyond family. Seniors may have friendships and relationships through volunteer activities, senior centers, clubs, classes, faith communities, exercise groups, or other organizations.When hearing difficulties interfere with participation, a senior may gradually stop attending.Addressing hearing loss may help make these activities more comfortable. Being able to follow conversations and interact with others can encourage seniors to continue participating in the communities they enjoy.Better Hearing May Increase ConfidenceHearing loss can sometimes affect a person's confidence in social situations. A senior may worry about misunderstanding a question, giving an inappropriate response, or missing an important part of a conversation.These concerns can cause someone to become quieter or withdraw from conversations.Improving hearing may provide greater confidence. When seniors can hear and understand what is being said, they may feel more comfortable speaking up, asking questions, and participating in conversations.Staying Socially Active Is Important as We AgeMaintaining social connections can contribute to overall quality of life. Friends and family can provide companionship, encouragement, emotional support, and opportunities to stay engaged with the world around us.Social activities also give seniors opportunities to laugh, share experiences, learn new things, and maintain a sense of belonging.Hearing well can make it easier to take advantage of these opportunities.Hearing Aids May Help Seniors Participate More FullyFor seniors with hearing loss, hearing aids may be one option for improving communication. Modern hearing aids are designed to amplify sounds and can be selected and adjusted based on an individual's hearing needs and lifestyle.A hearing professional can evaluate a person's hearing and discuss whether hearing aids may be appropriate.It is important to remember that hearing aids are not necessarily an instant solution. Seniors may need time to adjust to hearing sounds differently, and follow-up appointments can help ensure that the devices are working comfortably and effectively.Family Members Can Help, TooFamily and friends can make communication easier for someone experiencing hearing loss.Simple changes can include: Getting the person's attention before speaking Facing them during conversations Speaking clearly and at a comfortable pace Reducing unnecessary background noise Moving to a quieter area when possible Avoiding shouting Being patient when something needs to be repeated These strategies can help make conversations more comfortable for everyone.Don't Let Hearing Loss Lead to IsolationHearing loss does not have to mean giving up the activities and relationships a senior enjoys. If communication has become increasingly difficult, it may be time to have hearing evaluated.Some common signs that a hearing evaluation may be helpful include: Frequently asking others to repeat themselves Turning the television volume higher than others prefer Having difficulty understanding conversations in restaurants or groups Struggling to hear on the telephone Feeling that people are mumbling Avoiding social gatherings because hearing is difficult Relying heavily on watching people's faces or lips when they speak Recognizing these signs and seeking professional guidance can be an important first step toward staying socially engaged.Better Hearing Can Help Seniors Stay ConnectedSocial connection is an important part of enjoying life at any age. For seniors experiencing hearing loss, improving communication may make it easier to participate in conversations, spend time with loved ones, maintain friendships, and continue enjoying favorite activities.If you or someone you love is having difficulty hearing, consider scheduling a professional hearing evaluation. Understanding the cause and degree of hearing loss can help determine what options may be available.Darrell M. Sipe Opticians & Hearing Aids is committed to helping patients with their hearing and vision needs. Better hearing can be about much more than hearing sounds, it can help seniors remain involved, confident, and connected to the people and activities that make life meaningful.
Independence is important at every stage of life. For many seniors, being independent means being able to communicate with others, make their own decisions, participate in social activities, manage everyday responsibilities, and continue doing the things they enjoy.Hearing plays an important role in maintaining that independence. When hearing loss goes untreated, everyday communication can become more difficult and frustrating. Over time, some seniors may begin avoiding situations where they have trouble hearing or relying more heavily on family members for help.The good news is that hearing loss doesn't have to mean giving up your independence. Understanding the signs of hearing loss and seeking appropriate hearing care can help seniors stay connected and confident in their daily lives.How Hearing Loss Can Affect IndependenceHearing loss can affect much more than the ability to hear a conversation. It can influence how a senior interacts with family, friends, healthcare providers, coworkers, and members of the community.For example, a senior with hearing loss may have difficulty: Understanding instructions Communicating with healthcare providers Hearing someone at the front door or on the telephone Following conversations in restaurants or other busy environments Participating in group activities Communicating while shopping or running errands Hearing alarms, doorbells, or other important sounds Staying connected with family and friends When these challenges become frustrating, a person may begin relying on others or avoiding certain activities altogether.Hearing Loss Can Make Communication More DifficultCommunication is a major part of independent living.If you frequently have to ask people to repeat themselves or find yourself guessing what someone said, everyday conversations can become tiring.You may also find yourself depending on family members to repeat information or explain what was said during important conversations.Addressing hearing difficulties can make it easier to communicate directly and confidently with the people around you.Staying Connected Is Part of Staying IndependentIndependence doesn't mean doing everything alone. Maintaining relationships and staying involved in your community are also important parts of a fulfilling life.Hearing loss can sometimes cause seniors to withdraw from social activities because they are embarrassed or frustrated when they cannot follow conversations.A person may stop going to restaurants, attending family gatherings, participating in community activities, or visiting friends.Seeking hearing care may make it easier to participate in these activities and maintain the social connections that contribute to a healthy and active lifestyle.Hearing Loss and Healthcare ConversationsClear communication with healthcare providers is especially important for older adults.During medical appointments, seniors may need to understand instructions, ask questions, discuss symptoms, and make decisions about their care.Having difficulty hearing important information can create unnecessary confusion.If you have hearing loss, let your healthcare provider know. Wearing your hearing aids when appropriate, asking people to speak clearly, and choosing a quieter environment can make important conversations easier.Hearing Aids May HelpFor seniors with hearing loss, hearing aids may help improve access to speech and everyday sounds.Modern hearing aids are available in a variety of styles and technology levels. A hearing professional can evaluate your hearing and help determine what type of device may be appropriate for your individual needs.Hearing aids don't necessarily make hearing the same as it was before hearing loss. However, they can help many people hear speech and environmental sounds more easily.The right hearing solution depends on factors such as hearing loss, lifestyle, communication needs, comfort, and personal preferences.Getting Used to Hearing Aids Takes TimeIf you are new to hearing aids, remember that adjusting to them can take time.Sounds may initially seem different or louder than you remember. Your brain needs time to become accustomed to hearing sounds through devices.Work with your hearing professional and follow their recommendations for wearing and caring for your hearing aids. Follow-up appointments can also help address comfort or sound-quality concerns and allow adjustments when needed.Simple Strategies Can Make Communication EasierWhether or not you use hearing aids, there are ways to make everyday communication more successful.Reduce Background NoiseWhen possible, move to a quiet area before having an important conversation. Turning down the television or radio can make it easier to focus on speech.Face the Person SpeakingBeing able to see the speaker's face provides helpful visual information and can make communication easier.Ask People to Speak ClearlyIf you dont understand something, don't be afraid to ask the person to repeat or rephrase it.Be Open About Your HearingLet friends, family members, and healthcare providers know if you have difficulty hearing. Most people are happy to make small adjustments when they understand what you need.Don't Let Embarrassment Stand in Your WaySome seniors avoid talking about hearing loss because they worry that wearing hearing aids will make them appear older or less independent.In reality, taking action to address hearing loss can be a positive step toward maintaining independence.Seeking professional help doesn't mean you are giving up control. It means you are taking an active role in managing your health and finding ways to make everyday life easier.Family Members Can Offer SupportFamily members can play an important role in helping seniors address hearing loss, but the senior should remain involved in decisions about their hearing care.Instead of making decisions for your loved one, encourage them to have their hearing evaluated and learn about their options.Be patient during conversations and avoid shouting. Face them when speaking, reduce background noise, and give them time to respond.Support and encouragement can make it easier for a senior to take the first step toward better hearing.When Should You Have Your Hearing Checked?If you have noticed changes in your hearing, don't wait until communication becomes extremely difficult before seeking help.Consider scheduling a hearing evaluation if you: Frequently ask people to repeat themselves Turn the television volume up higher than others prefer Have trouble hearing in restaurants or groups Struggle to understand conversations on the telephone Feel that people are mumbling Avoid social activities because hearing is difficult Have difficulty hearing important sounds around your home A professional hearing evaluation can help determine whether hearing loss is present and provide information about your options.Protecting Your Independence Starts With Taking Care of YourselfHearing loss doesn't have to prevent seniors from living active, independent lives. Recognizing hearing difficulties and seeking appropriate care can help make communication easier and support continued participation in the activities and relationships that matter most.If you or someone you love is experiencing hearing difficulties, consider scheduling a professional hearing evaluation. Understanding your hearing is the first step toward finding the right solution for your needs.Darrell M. Sipe Opticians & Hearing Aids provides hearing care services to help seniors understand their hearing needs and explore appropriate solutions.Your independence is worth protecting. Don't let untreated hearing loss keep you from communicating, participating, and enjoying the life you want to live.
Hearing loss can affect many areas of a senior's life, from conversations with family members to enjoying television, attending social events, or communicating with friends. For some older adults, hearing aids can be an important tool for making everyday communication easier.If you or a loved one has recently been told that hearing aids may be beneficial, you may have questions about what happens next. Will they be comfortable? Will you hear normally again? How long will it take to get used to them?Understanding what to expect can make the process less overwhelming and help seniors feel more confident about taking the next step.The First Step Is a Hearing EvaluationBefore recommending hearing aids, a hearing professional will typically evaluate your hearing.A hearing evaluation helps determine whether hearing loss is present and provides information about the type and degree of hearing difficulty. Your hearing professional can also discuss how your hearing affects your everyday activities.Be open about the situations in which you have difficulty hearing. For example, let your provider know if you struggle most with conversations in restaurants, talking on the telephone, watching television, or hearing family members.This information can help guide recommendations based on your individual needs.Your Hearing Aids Should Be Selected for YouThere is no single hearing aid that is right for every senior.Hearing aids come in different styles, sizes, features, and technology levels. Your hearing professional can help you understand your options and choose devices that fit your hearing needs, lifestyle, and preferences.Consider the activities that are important to you. Someone who spends most of their time in quiet surroundings may have different needs from someone who regularly attends family gatherings, restaurants, community events, or other busy environments.Getting Your Hearing Aids Properly FittedOnce you have selected your hearing aids, they need to be properly fitted and adjusted.A hearing professional can make sure the devices fit comfortably and are programmed appropriately for your hearing loss.Don't hesitate to speak up if something doesn't feel or sound right. Hearing aids can often be adjusted to improve comfort and sound quality.The goal is not simply to put hearing aids in your ears. The goal is to help you hear as comfortably and effectively as possible.You May Notice That Sounds Seem DifferentOne of the biggest surprises for first-time hearing aid users is that sounds may seem different when they begin wearing their devices.You may suddenly notice sounds you haven't heard clearly in a long timethe refrigerator running, birds outside, footsteps, or the rustling of clothing.Your own voice may also sound different at first.This doesn't necessarily mean something is wrong. Your brain needs time to become accustomed to receiving sounds differently.Getting Used to Hearing Aids Takes TimeAdjusting to hearing aids is a process.Some seniors become comfortable wearing their devices relatively quickly, while others need more time. Start by wearing them for the amount of time recommended by your hearing professional and gradually become accustomed to using them throughout your day.Try wearing your hearing aids during conversations with one person in a quiet environment before moving into more challenging listening situations.Patience is important. Give yourself time to adjust.Hearing in Noisy Places May Take PracticeMany people expect hearing aids to immediately make every conversation effortless. However, noisy environments can remain challenging.Restaurants, parties, family gatherings, and other busy environments contain many competing sounds. Your hearing professional can help you learn how to use your hearing aids effectively in these situations.Some hearing aids include features designed to help manage background noise, but it is still helpful to position yourself where you can see the person speaking and reduce unnecessary background noise when possible.Family Members Can HelpFamily support can make the adjustment process easier.Encourage family members to face you when speaking, reduce background noise when possible, and give you time to become accustomed to your hearing aids.It is also important for family members to understand that hearing aids don't restore hearing to exactly the way it was before hearing loss. They are designed to help improve access to sound and make communication easier.Learn How to Care for Your Hearing AidsProper care can help keep your hearing aids functioning properly.Your hearing professional can show you how to: Insert and remove your hearing aids Clean them properly Change or recharge batteries Store them safely Keep them away from moisture Recognize when they may need cleaning or servicing If your hearing aids aren't working properly, don't assume that they need to be replaced. Sometimes a simple cleaning, adjustment, or repair can solve the problem.Follow-Up Appointments Are ImportantYour first hearing aid fitting is not necessarily the end of the process.Follow-up appointments give your hearing professional an opportunity to see how you are doing and make adjustments if necessary.Let your provider know about any concerns you have. Perhaps certain sounds seem too loud, the devices feel uncomfortable, or you are still struggling in particular listening environments.Small adjustments can sometimes make a significant difference in your experience.Be Patient With YourselfIt is normal to have questions or frustrations when you first begin wearing hearing aids.Learning how to use the devices, getting comfortable with the fit, adjusting to new sounds, and incorporating hearing aids into your daily routine all take time.Don't become discouraged if everything doesn't feel perfect immediately. Stay in communication with your hearing professional and follow their recommendations.Hearing Aids Can Help You Stay ConnectedFor seniors experiencing hearing loss, the goal of hearing care isn't simply to hear more sounds. It's about making communication easier and helping you stay connected to the people and activities that are important to you.Hearing aids may help make conversations with family easier, improve your ability to participate in social situations, and make everyday sounds more accessible.If you or a loved one is experiencing hearing difficulties, a professional hearing evaluation is a good place to start.Darrell M. Sipe Opticians & Hearing Aids provides hearing care services to help seniors and their families understand hearing loss and explore appropriate hearing solutions.If hearing loss is making conversations or everyday activities more difficult, don't assume you simply have to live with it. Talk with a hearing professional, learn about your options, and take the first step toward better communication.
Since August of 1980, Better Business Bureau of Southern Colorado has helped consumers find businesses, brands, and charities they can trust. It serves 25 counties throughout Southern Colorado. BBB of Southern Colorado sets standards for marketplace trust to create acommunity of dependable businesses and charities by encouraging and supporting best practices, educating consumers and businesses, celebrating business role models, and calling out and addressing substandard marketplace behavior. BBB of Southern Colorado housesover 23,000 reviews on companies in the region. Trust has never been more important. Better Business Bureau continues to be your best resource for identifying trustworthy businesses. We actively review and accredit trustworthy online retailers, contractors, and businesses.Before hiring a contractor or making a purchase, look for the BBB Accredited Business Seal and Age-Friendly Business Sign on vendors websites and search our database at BBB.org to find businesses that have earned TrustNow you can easily find BBB Accredited Businesses in the Seniors Blue Book. Look for the BBB Torch next to business listings and Start With Trust.Look For The Sign the next time you are searching for a trusted business. BBB Certified Age-Friendly Businesses are committed to supporting senior needs by following age-friendly practices in customer experience, physical environment, staffing and marketing.