How the BBB Senior Hotline Supports Colorado Springs Older Adults

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Better Business Bureau- Senior Hotline

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Posted on

Mar 16, 2026

How the BBB Hotline Supports Colorado Springs Older Adults

In today’s digital world, scams and fraud schemes are becoming increasingly sophisticated. Unfortunately, older adults are often targeted by scammers because they may have retirement savings, established credit histories, or simply a trusting nature that criminals try to exploit.

For seniors living in Colorado Springs and across the country, protecting personal information and finances is more important than ever. Fortunately, organizations like the Better Business Bureau (BBB) Senior Hotline, represented locally by Mary Owens, provide resources and support to help older adults recognize scams and report suspicious activity.

Through education, advocacy, and direct assistance, the BBB Senior Hotline helps empower seniors to stay informed and protected.


Why Seniors Are Often Targeted by Scammers

Fraudsters frequently target older adults for several reasons. Many seniors have accumulated savings or retirement funds over the years, making them appealing targets for financial scams.

Additionally, scammers often assume that older adults:

  • May be less familiar with new technology

  • Trust phone calls or official-sounding emails

  • Feel pressure to respond quickly to urgent messages

  • Are less likely to report scams out of embarrassment

While these assumptions are unfair, they highlight the importance of awareness and education.

The BBB Senior Hotline works to ensure seniors and their families understand how scams operate and how to respond if they encounter one.


Common Scams Targeting Seniors

Scammers constantly develop new tactics, but many fraud schemes follow similar patterns.

Some of the most common scams targeting seniors include:

Tech Support Scams

Scammers claim to represent well-known technology companies and tell victims their computer has been infected with a virus.

They may request remote access to the computer or demand payment for fake “repairs.”


Grandparent Scams

In these scams, criminals pretend to be a grandchild in trouble and urgently request money for bail, medical expenses, or travel.

They often pressure victims to send money quickly before verifying the situation.


Medicare Fraud

Fraudsters may call seniors pretending to represent Medicare and ask for personal information such as Social Security numbers or Medicare ID numbers.

This information can then be used for identity theft.


Sweepstakes and Lottery Scams

Victims are told they’ve won a prize but must pay taxes or fees before receiving their winnings.

Legitimate lotteries never require payment in advance.


Romance Scams

Online scammers build emotional relationships with victims through social media or dating platforms before requesting money for emergencies or travel.


The Role of the BBB Senior Hotline

The Better Business Bureau Senior Hotline was created specifically to support older adults who may encounter fraud or scams.

This hotline offers seniors and their families a trusted resource where they can:

  • Ask questions about suspicious phone calls, emails, or offers

  • Report scams or fraud attempts

  • Receive guidance on protecting personal information

  • Learn about emerging scam trends

  • Access consumer protection resources

The hotline also helps connect victims with appropriate organizations that can assist with reporting and recovery efforts.


A Local Perspective from Mary Owens

Consumer protection advocates understand that education is one of the most powerful tools in preventing fraud.

Mary Owens, associated with the BBB Senior Hotline, emphasizes the importance of helping seniors stay informed and confident.

“Scammers rely on confusion and urgency to trick people,” says Mary Owens. “Our goal is to give seniors the information they need to recognize these tactics and feel empowered to protect themselves.”

By offering guidance and support, the BBB Senior Hotline helps seniors avoid becoming victims of fraud.


Warning Signs of a Scam

Recognizing scam warning signs can help seniors avoid financial loss.

Some common red flags include:

  • Requests for immediate payment

  • Demands for gift cards or wire transfers

  • Threats of legal action or arrest

  • Requests for personal information such as Social Security numbers

  • Emails or phone calls claiming urgent emergencies

If something feels suspicious, it’s always best to pause and verify the request before responding.


Tips for Protecting Yourself from Fraud

Seniors and their families can take several steps to reduce the risk of scams.

Important safety tips include:

  • Never share personal or financial information over the phone unless you initiated the call

  • Avoid clicking links in suspicious emails or text messages

  • Use strong passwords and update them regularly

  • Verify any requests for money from family members

  • Consult trusted sources before making financial decisions

Staying cautious and informed can significantly reduce fraud risks.


How Families Can Help Protect Seniors

Family members can play an important role in helping older adults stay safe from scams.

Helpful steps include:

  • Talking openly about common scams

  • Encouraging seniors to verify suspicious calls or messages

  • Helping review financial statements regularly

  • Setting up fraud alerts with financial institutions

Education and communication are key components of fraud prevention.


What to Do If You Suspect a Scam

If a senior believes they have encountered a scam, taking action quickly can help prevent further harm.

Steps to take include:

  1. Stop communication with the suspected scammer

  2. Contact financial institutions if money or account information was shared

  3. Report the incident to consumer protection agencies

  4. Contact the BBB Senior Hotline for guidance

Reporting scams also helps authorities track fraudulent activities and prevent future victims.


Empowering Seniors Through Education

Fraud prevention begins with awareness. The more seniors understand how scams work, the better prepared they are to recognize suspicious activity.

Organizations like the Better Business Bureau Senior Hotline provide the education and support necessary to help older adults navigate today’s increasingly complex consumer landscape.

By staying informed and cautious, seniors can protect both their financial security and peace of mind.


A Trusted Resource for Colorado Springs Seniors

Colorado Springs is home to a strong network of organizations dedicated to supporting older adults. Consumer protection services play an essential role in helping seniors maintain independence and financial security.

If you or a loved one encounter suspicious offers or potential scams, the Better Business Bureau Senior Hotline is available to help guide you toward the right resources.

To learn more or connect with this service, visit the Seniors Blue Book listing for the Better Business Bureau – Senior Hotline today.


Frequently Asked Questions

What is the BBB Senior Hotline?

The BBB Senior Hotline is a dedicated resource that helps older adults report scams, ask questions about suspicious activity, and learn how to protect themselves from fraud.

Is the BBB Senior Hotline free to use?

Yes. The hotline is available as a free consumer protection resource for seniors and their families.

What should I do if I receive a suspicious phone call?

Avoid sharing personal information and verify the caller by contacting the organization directly using official contact information.

Can the BBB help recover lost money from scams?

While recovery is not always possible, the BBB can provide guidance and connect victims with agencies that investigate fraud.

How can seniors stay informed about new scams?

Organizations like the BBB regularly publish scam alerts and educational resources to help seniors recognize emerging fraud schemes.

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