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Price (56%) is more important than location (50%) to surveyed consumers when choosing a home, according to the latest nationwide survey from Coldwell Banker Real Estate, an AnywhereSM (NYSE: HOUS) brand. It also finds that women value price more than men – 60% to 48%, respectively. This bucks the real estate industry’s oldest advice, setting new stakes for this year’s market.
The data further reveal that the dream of home ownership is still alive and well: Of consumers who purchased a home last year, 31% did so because they found their dream home. Additionally, of homeowners who plan to sell their homes in the future, 66% say they plan to move to either a different city, state or country.
“While many consumers made their dream home purchase last year, the data show that some desire to seek new horizons,” said Jason Waugh, president of Coldwell Banker Affiliates. “For those still looking for their dream home – no matter their price range, whether nearby or afar – I encourage them to contact a real estate agent for local advice and context. The Coldwell Banker brand equips its global network of affiliated agents with tools and technology, including the Move Meter®, where consumers can compare where they live to anywhere else.”
Additional key points emerge from the data, in terms of market sentiment, social media, ideal home preferences and financial dynamics, revealing the dreams and desires shaping the U.S. real estate landscape.
Market Sentiment
A majority of consumers surveyed (56%) believe that the real estate landscape will either improve or remain the same in 2024 compared to the previous year. Additionally, the data indicates:
Keeping up with the Joneses
43% of consumers surveyed have been somewhat influenced or highly influenced by social media in their desire to purchase a particular type of home. Compare this to the findings from luxury consumers, with 73% of them saying the same. Other social insights include:
This suggests a substantial role that platforms like TikTok, Instagram or other social media channels play in shaping homebuyers’ desires. This signals the need for a strong online presence and strategy.
Ideal Home Preferences
Across the nation, respondents each have their own version of the ideal home location, design and size, with no one-size-fits-all formula arising from the data.
Financial Dynamics Shift
Parental contributions to their children’s home purchases differ among generational and racial groups.
Navigating the Future
As the industry adapts to diverse dynamics, real estate professionals become even more vital guides. The Coldwell Banker® brand stands as a steadfast partner in this journey, ready to navigate the currents of the real estate market. In a landscape shaped by optimism, generational differences and evolving preferences, real estate agents emerge as the backbone, providing expertise and guidance. The future of American real estate is dynamic to say the least, and Coldwell Banker Real Estate remains a constant, ensuring that dreamers find their dream home in an ever-evolving market.
Methodology
Coldwell Banker collaborated with Censuswide to provide insights into real estate trends, market sentiment, property investment and luxury spending preferences. Research was conducted between November 27, 2023 and December 11, 2023, among 4,213 U.S. consumers aged 18 and older. 25% of respondents (1,053 in total) were luxury respondents classified as those aged 18+ with a household income of $1M+, or who have bought a home in the U.S. worth $1M+ or are planning to purchase a home in the near future worth $1M+. Censuswide abides by and employs members of the Market Research Society which is based on ESOMAR guidelines and principles.
From the bottom of my heart, thank you. Your support as a valued sponsor means more to me and our team at My Care Finders than words can truly express. This open house and ribbon-cutting celebration is such a special milestone not just for our business, but for the community were so honored to serve. And it wouldnt be possible without you. Your belief in what we do helping families navigate senior care with compassion, clarity, and purpose is what fuels us every day. Knowing that we have partners like you standing beside us makes all the difference. Were expecting a wonderful turnout, and we truly believe this will be a joyful, memorable event for everyone involved. Light bites, music, laughter, and connection a true celebration of community. Attached is our event flyer created by Jesse, the owner of My Sanctuary of Wellness. A HUGE shoutout to Jesse for your patience and constantly updating the flyer when needed Thank you Jesse!!!!! Please be sure to bring your own table and chairs. Wed love it if you could help us spread the word by sharing it on Facebook and other social media outlets, along with your friends, family, colleagues, and even your patients. The more, the merrier! Lets make this an unforgettable evening. Additionally, our assistance, Becca will be sending each of you our w-9, along with an invoice for the event. Thank you again for being such an important part of this journey. I cant wait to celebrate with you!With sincere gratitude,Heather Tetrault
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Your chronological age and your biological age dont necessarily match. Around the ages of 44 and 60 the aging process accelerates in what has been dubbed a biomolecular shift, which dramatically impacts health and internal aging. Researchers discovered these two bursts of aging during the human lifespan, singling out the mid-forties and early sixties as key periods. But the greater shift in biological aging happens during your early sixties.However, out of this seemingly bad news is some hope. Now that science has pinpointed when these changes occur, it could help researchers uncover what is driving chronic disease as we age, potentially leading to earlier diagnosis or even strategies for prevention. So exactly what is going on during these periods of rapid biological aging, how do they impact health, and what can you do to be proactive? Lets break it down.Aging Isnt Primarily GradualYou can no longer assume that aging happens gradually. Ever notice that some people seem to age overnight or are really showing their age? While there is obviously gradual decline, more dramatic changes happen quickly and during certain periods of life. It all comes down to the molecules that make up your physical body. These individual molecules are what age, and studies reveal that they undergo greater change at certain ages, making aging non-linear or not so much gradual over time.How Periods of Rapid Biological Aging Impact HealthIn both your mid-forties and early sixties most people experience molecular level changes related to skin and muscle aging, cardiovascular disease, and the metabolizing of caffeine. This is why people tend to start or increase cholesterol or blood pressure medications during these times of life.Researchers also noted differences between the two periods of biological aging. People in their forties had a greater shift in relation to fat and alcohol metabolism, while those in their sixties underwent shifts related to immune regulation, carbohydrate metabolism, and kidney function.These facts seem to correlate with experience as many people in their sixties are less able to fight off sickness and are even more prone to weight gain and kidney trouble or even kidney failure. Cancer rates tend to spike around this time as the immune system is less able to fend off the invasive cancer cells. Cases of heart disease also rise during this time as people struggle more with their weight and rising cholesterol levels.Less expected, however, was the evidence of rapid aging during the mid-forties. But it becomes more understandable as you consider what characterizes the lives of most people during this life stage. Lifestyle makes a difference and life moves at a rapid pace during your forties. Often this is a time of busy family and work schedules, high work stress, divorce, and weight gain. You often have less time for self-care during these frantic years, and all combined, this shifts your body into a period of rapid molecular aging.Combat Biological Aging with Proactive StepsYou obviously cant stop the aging process but its possible to slow it down. The steps to achieve this arent all new or innovative. In fact, it involves putting common knowledge into practice which many people resist, at least until later life. Here are some unsurprising practical tips for slowing biological aging: Avoid weight gainEat more fruits and vegetablesControl diabetes and high blood pressureStay physically activeDont smoke And the way to prevent or avoid diabetes and high blood pressure is to limit sugar, processed carbohydrates, and saturated fats. If youre in your 40s, in addition to the above, its also beneficial to monitor and minimize your cholesterol levels, exercise to build muscle mass, and limit or avoid alcohol. For additional ways to combat aging, read our article, How to Live Longer: 12 Life-Boosting Habits to Start NowThe best rule of thumb is not to wait until your health begins to decline before making these changes. Adjust your lifestyle while youre still healthy, and you will see the biggest payoff. However, its never too late to start living with your health in mind, because changes at any stage will make a positive difference.Key Takeaways About Biological Aging in Your 40s and 60sScience previously thought that the human body aged gradually in linear fashion, but recent studies show that aging on a molecular level occurs rapidly during the mid-forties and early sixties. During your forties, this change is often due to lifestyle changes that can be altered for better outcomes. You can slow the aging process during midlife with regular exercise and a diet rich in produce and low in saturated fat and processed carbohydrates.
As a retired educator, I prioritize clear communication and attention to detail. I am passionate about what I do, specializing in Southwest Florida, providing expert guidance and support in real estate transactions. With a deep understanding of the local market, helping clients make well-informed decisions, ensuring a stress-free and enjoyable experience.Setting me apart from other Realtors is my personalized approach; taking the time to understand my clients needs, preferences, and goals, leveraging my knowledge to navigate the buying, or selling process. I am a Certified 72SOLD Program Director, an international program streamlining the house-selling process.First time home buyer, seasoned investor or to sell, I am an experienced professional who can help you achieve your real estate goals. Building lasting relationships and providing ongoing advice is a priority. My track record speaks for itself. Check out my Google ReviewsIf youre seeking a dedicated REALTOR who genuinely loves her work and is committed to your success look no further! Contact me today for a free consultation and embark on your real estate journey with confidence, exploring the exciting world of real estate transactions in Southwest Florida.
As a retired educator, I prioritize clear communication and attention to detail. I am passionate about what I do, specializing in Southwest Florida, providing expert guidance and support in real estate transactions. With a deep understanding of the local market, helping clients make well-informed decisions, ensuring a stress-free and enjoyable experience.Setting me apart from other Realtors is my personalized approach; taking the time to understand my clients needs, preferences, and goals, leveraging my knowledge to navigate the buying, or selling process. I am a Certified 72SOLD Program Director, an international program streamlining the house-selling process.First time home buyer, seasoned investor or to sell, I am an experienced professional who can help you achieve your real estate goals. Building lasting relationships and providing ongoing advice is a priority. My track record speaks for itself. If youre seeking a dedicated REALTOR who genuinely loves her work and is committed to your success look no further! Contact me today for a free consultation and embark on your real estate journey with confidence, exploring the exciting world of real estate transactions in Southwest Florida.
As a retired educator, I prioritize clear communication and attention to detail. I am passionate about what I do, specializing in Southwest Florida, providing expert guidance and support in real estate transactions. With a deep understanding of the local market, helping clients make well-informed decisions, ensuring a stress-free and enjoyable experience.Setting me apart from other Realtors is my personalized approach; taking the time to understand my clients needs, preferences, and goals, leveraging my knowledge to navigate the buying, or selling process. I am a Certified 72SOLD Program Director, an international program streamlining the house-selling process.First time home buyer, seasoned investor or to sell, I am an experienced professional who can help you achieve your real estate goals. Building lasting relationships and providing ongoing advice is a priority. My track record speaks for itself. If youre seeking a dedicated REALTOR who genuinely loves her work and is committed to your success look no further! Contact me today for a free consultation and embark on your real estate journey with confidence, exploring the exciting world of real estate transactions in Southwest Florida.