Linda Swanson - Coldwell Banker Realty

Price (56%) is more important than location (50%) to surveyed consumers when choosing a home, according to the latest nationwide survey from Coldwell Banker Real Estate, an AnywhereSM (NYSE: HOUS) brand. It also finds that women value price more than men 60% to 48%, respectively. This bucks the real estate industrys oldest advice, setting new stakes for this years market.The data further reveal that the dream of home ownership is still alive and well: Of consumers who purchased a home last year, 31% did so because they found their dream home. Additionally, of homeowners who plan to sell their homes in the future, 66% say they plan to move to either a different city, state or country.While many consumers made their dream home purchase last year, the data show that some desire to seek new horizons, said Jason Waugh, president of Coldwell Banker Affiliates. For those still looking for their dream home no matter their price range, whether nearby or afar I encourage them to contact a real estate agent for local advice and context. The Coldwell Banker brand equips its global network of affiliated agents with tools and technology, including the Move Meter, where consumers can compare where they live to anywhere else.Additional key points emerge from the data, in terms of market sentiment, social media, ideal home preferences and financial dynamics, revealing the dreams and desires shaping the U.S. real estate landscape.Market SentimentA majority of consumers surveyed (56%) believe that the real estate landscape will either improve or remain the same in 2024 compared to the previous year. Additionally, the data indicates:Consumers who plan to sell their home in the future would be more likely to move to a different city after they sell their home now (39%) than in 2022 (19%).Keeping up with the Joneses 43% of consumers surveyed have been somewhat influenced or highly influenced by social media in their desire to purchase a particular type of home. Compare this to the findings from luxury consumers, with 73% of them saying the same. Other social insights include:Social media significantly influences home preferences for 64% of consumers aged 18-24, compared to a mere 16% of those aged 55 and above.Consumers surveyed who have been influence by social media in their desire to purchase a particular type of home aged 18-24 are most likely to have been influenced by TikTok (68%) in their decision to purchase the preference in the type of home they desire, while consumers aged 55 and above are most likely to have been influenced by Facebook (54%).This suggests a substantial role that platforms like TikTok, Instagram or other social media channels play in shaping homebuyers desires. This signals the need for a strong online presence and strategy. Ideal Home Preferences Across the nation, respondents each have their own version of the ideal home location, design and size, with no one-size-fits-all formula arising from the data.Almost a third of respondents (32%) said their ideal home is located in the South, while a quarter said its in the Northeast (24%).Almost half (49%) of consumers surveyed said their dream home size is mid-sized: 3-4 bedrooms and 2-3 bathrooms.While Ranch comes out on top (13%) for dream home design style with Modern Contemporary (11%) right behind, more respondents said they preferred no style in particular (16%). Financial Dynamics Shift Parental contributions to their childrens home purchases differ among generational and racial groups.Over a quarter (26%) of surveyed consumers have not provided or do not plan to provide financial support for their child(ren)s first home.Younger respondents (aged 25-34) are more likely (49%) to consider providing such support compared to those aged 55 and above (23%).Black Americans (46%) and American Indian or Alaska Natives surveyed (49%) exhibit a higher willingness to financially support their childrens home purchases.58% of consumers agree with the statement I consider my home as an asset that I would pass along to my child(ren). Navigating the Future As the industry adapts to diverse dynamics, real estate professionals become even more vital guides. The Coldwell Banker brand stands as a steadfast partner in this journey, ready to navigate the currents of the real estate market. In a landscape shaped by optimism, generational differences and evolving preferences, real estate agents emerge as the backbone, providing expertise and guidance. The future of American real estate is dynamic to say the least, and Coldwell Banker Real Estate remains a constant, ensuring that dreamers find their dream home in an ever-evolving market.MethodologyColdwell Banker collaborated with Censuswide to provide insights into real estate trends, market sentiment, property investment and luxury spending preferences. Research was conducted between November 27, 2023 and December 11, 2023, among 4,213 U.S. consumers aged 18 and older. 25% of respondents (1,053 in total) were luxury respondents classified as those aged 18+ with a household income of $1M+, or who have bought a home in the U.S. worth $1M+ or are planning to purchase a home in the near future worth $1M+. Censuswide abides by and employs members of the Market Research Society which is based on ESOMAR guidelines and principles.

Report features fresh insights from U.S. luxury consumers and identifies the top trends dominating the global luxury real estate landscapeColdwell Banker Real Estate LLC, an AnywhereSM (NYSE: HOUS) brand, and the Coldwell Banker Global Luxury program, today released The Trend Report, showcasing increased consumer optimism in luxury real estate as the fourth quarter of 2023 welcomed fresh energy from luxury homebuyers.Over one-third of surveyed luxury consumers feel that 2024 will be a better time to buy or sell a home compared to 2023 indicating enthusiasm for luxury real estate as they pursue their dream home, according to the Coldwell Banker Global Luxury Consumer Survey.Furthermore, the luxury market saw sales during the last quarter of 2023 increase nearly 4.2% for single-family homes and 14.2% for attached properties compared to the previous year, while new listings also increased by 14.2% for single-family homes and 7.2% for attached properties during the same period.[1] On average, luxury consumers surveyed plan on selling their home within the next 10 months.Alongside the luxury consumer survey, The Trend Report explores top trends leading todays luxury homebuying landscape, backed by additional insight and data from Coldwell Banker Global Luxury Property Specialists, the Institute for Luxury Home Marketing and Wealth-X.The top six themes shaping the 2024 luxury real estate market identified by The Trend Report are:Shifting out of Neutral: Influences on the Luxury MarketHave-It-All PropertiesThe Influence of AIThe High Earners, Not Rich Yet (HENRY) FactorForeign BuyersSmart HomesIn addition to the trends and consistent theme that wealthy Americans have a more positive outlook on the real estate market heading into 2024, key findings from the Coldwell Banker Global Luxury Consumer survey include:Continued desire for affluent consumers to purchase a home abroadSocial medias tremendous role in homebuying decisionsLocation being the most important factor to consider when searching for a homeInternational InvestmentsAmerica continues to be a real estate safe haven for many of the worlds wealthiest and influential consumers. According to The Trend Report, international buyers purchasing real estate in the top 5% of the market in 2023 saw 25% growth, indicating that international high-net-worth consumers continue to see to value of investing in the U.S. luxury real estate market. The top international buyers include China, Canada and the United Kingdom, and the most favored cities to purchase within the U.S. are New York, Los Angeles, Miami, San Francisco and Washington, D.C.While international buyers look to America for their next property, wealthy Americans are also exploring opportunities abroad, with nearly 40% of survey respondents planning to buy a home in a foreign location within the next year and two-thirds of affluent consumers saying they plan to purchase a home abroad within the next five years. Europe is the top destination among luxury consumers (29%), followed by North America outside the U.S. (28%) and the Caribbean (23%).Social Media Influences Luxury BuyersSocial media is overwhelmingly influencing luxury consumers to purchase their dream home. A whopping 73% of affluent consumers say they have been influenced by social media to purchase a particular home they desire. Instagram (45%), YouTube (45%) and TikTok (44%) are the top social media platforms that have influenced luxury consumers to purchase their dream home.For the younger generations of luxury homebuyers like millennials and Gen Z, TikTok has especially become an enormously popular platform to connect with real estate agents to become more knowledgeable of the housing market through comprehensive yet digestible, bite-sized videos and virtual walkthroughs of homes. 64% of consumers aged 18-24 have been influenced by social media in their desire to purchase a particular type of home. In addition, 68% of consumers in this age bracket are most likely to have been influenced by TikTok in their decision to purchase their desired home.Discerning Tastes in Luxury LivingWhile high interest rates and low inventory may cause some consumers to settle or pause their home search altogether, luxury consumers have only become more selective when purchasing their newest property. Todays affluent buyers are more discerning than ever, prioritizing location, privacy, wellness amenities, lifestyle experiences and the latest technology.Notably, the top three amenities desired by luxury consumers according to the survey findings are privacy, breathtaking views and garage space. Location is top-of-mind for luxury consumers when choosing a home (45%), followed by price (39%). Wealthy Americans prefer mid-sized to large modern contemporary styled homes, ideally located on the West Coast.High-tech security systems, smart lighting and energy-saving solutions stand out as the top three preferred technologies among luxury consumers. Notably, the preferences in smart home technologies vary across age groups. Older generations (45+) lean towards prioritizing convenience, while the younger demographics (1834) express a preference for privacy and security. Individuals aged 3544 prioritize health tech systems, such as air quality control and water analysis sensors.To explore the Trend Report and full survey results, visit https://www.coldwellbankerluxury.com/.QUOTES:After a year of high interest rates, housing shortages and conflicted consumer sentiment, its encouraging to see such a positive outlook on the luxury real estate market for 2024. If lower mortgage rate trends combined with the new inventory momentum continues, luxury homebuyers could be inspired to move forward with their next home purchase. As they prioritize new amenities, features and even explore overseas options for their next property, Im excited to see our Coldwell Banker Global Luxury Property Specialists guide both buyers and sellers to achieve their dream homes.Michael Altneu, vice president, Coldwell Banker Global LuxuryIn contrast to the pandemic homebuying boom, were seeing luxury homebuyers more than willing to wait to find the perfect house in 2024 that meets every single one of their needs whether its privacy, wellness amenities, lifestyle experiences, latest technology or a combination of all those factors. Specifically, turn-key, move-in ready homes with easy access to the best luxury amenities provide buyers with instant gratification in attaining their desired lifestyle. Whether its purchasing the home that has it all or upgrading their current home with trending features, Im looking forward to seeing both buyers and sellers enjoying the decisions they make for their home this year.Jade Mills, president, Jade Mills Estates and International Ambassador of Coldwell Banker Global Luxury programMethodologyThe Coldwell Banker Global Luxury program collaborated with Censuswide, the Institute for Luxury Home Marketing and Wealth-X to provide insights into real estate trends, market sentiment, property investment and luxury spending preferences. Censuswide surveyed 4,213 U.S. consumers, 25% of which were luxury (1,053 respondents in total). Research was conducted between Nov. 27, 2023 and December 11, 2023. Luxury respondents were classified as those aged 18+ with a household income of $1M+, or who have bought a home in the U.S. worth $1M+ or are planning to purchase a home in the near future worth $1M+. Censuswide abides by and employs members of the Market Research Society which is based on ESOMAR guidelines and principles. For more information on how data was collected and defined, please refer to the full methodology on page 4 of The Trend Report.[1] This data is sourced from an analysis of 130 U.S. markets by the Institute for Luxury Home Marketing. For more information, please reference the methodology section on page 4 in The Trend Report.

Savor the waning days of summer by hosting one last hurrah during Labor Day weekend. Turn your backyard into a welcoming space to celebrate Americas work hard, play hard spirit and pay homage to the many achievements of workers nationwide. Heres how to throw the ultimate Labor Day get together for your family and friends.Choose a Hardworking ThemeLabor Day, first celebrated in 1882 and declared a holiday in 1894, has a rich American history  making a red, white and blue color scheme a great traditional choice for your party theme. Another fun approach is to lean into the rule that you shouldnt wear white after Labor Day. Invite guests to wear white one last time and deck out your backyard with white table decor, streamers and balloons.Be a Grill Master Backyard relaxation is synonymous with grilling. The possibilities are endless for creating a menu thatll please diverse tastes. Start with a selection of marinated meats or the classic choice of burgers and hotdogs, served alongside grilled veggie skewers for vegetarian guests. Incorporate seasonal side dishes like grilled corn on the cob, potato salad and coleslaw. Need more inspiration? Check out some of these yummy BBQ-themed grilling options for a flavorful celebration.Add a Memorable Twist with a Signature DrinkAlong with traditional beverages (sparkling waters, sodas, wine, beer, etc.), top off your BBQ menu with a signature cocktail you can make in advance in a large batch. Some refreshing ideas include classic margaritas and watermelon mojitos, along with mocktail options like a non-alcohol frozen margarita.  And dont forget about the kiddos! Theyll get a kick out of having their own special drink like a homemade fruit punch.Pump Up the EntertainmentFor a memorable Labor Day party, consider organizing a lively trivia game centered around Labor Day facts or summer traditions, and include some small prize giveaways.  Keep the kids entertained with a craft station where they can create patriotic-themed decorations. As the sun sets, you can extend the fun with an outdoor movie screening. Cozy things up with some blankets and pillows and popcorn, of course.Take full advantage of the last long weekend of the summer with a Labor Day bash that creates a lasting memory and gives everyone some well-deserved R&R.

Going green is easier than you think! Small changes around your home can make a big impact on the environment, your health and your bank account. Try implementing these affordable ways to improve the overall quality of your home life.Insulate and Seal DraftsAdding insulation to your attic or walls can reduce energy loss and also keep your home warmer in the winter and cooler in the summer. Sealing gaps around windows and doors prevents drafts and saves energy.Install a Programmable ThermostatConsider installing an upgraded thermostat, which automatically adjusts the temperature based on your schedule. The result is that you conserve energy when youre not home and optimize comfort when you are.Unplug Electronic DevicesWhile youre sleeping, did you know your devices might be driving up your electricity bill?  Even when powered down, plugged-in items like computers, countertop appliances, video game consoles and other electronic gadgets could be gobbling up energy.Consider Energy-Efficient AppliancesIf your budget permits, consider upgrading your dishwasher, refrigerator, washing machine or other appliances to more energy-efficient models. While theres an up-front cost, you can save money over the long term. According to the U.S. Environmental Protection Agencys Energy Star program, household appliances account for nearly 11% of energy use in an average house.Switch to LED LightingReplacing incandescent bulbs with LED lights will reduce energy consumption and lower your electricity bill. Savings are significant. For example, Energy Star-certified LED lighting uses 90% less energy than incandescent lighting and lasts 35 to 50 times longer.Close Curtains and BlindsHeres a simple tip that wont cost you a dime! On hot, sunny days, keep your blinds or curtains closed to keep the heat out and reduce AC use. In colder weather, close window coverings to minimize heat loss.Establish Eco-Friendly Cleaning RoutinesChoosing biodegradable or non-toxic cleaning products will reduce the number of harmful chemicals in your home. You can even make your own cleaners using pantry staples like baking soda, lemon juice and vinegar. Establish other good habits, like only running the dishwasher or washing machine when its a full load to cut down on energy use.Green living is achievable with some simple steps. Not only will you reduce your environmental footprint, but your home will be more comfortable and youll reap tangible cost savings over time.

As the weather cools, youre officially entering some of the coziest days of cooking and baking! Whether youre hosting a gathering for friends or want to treat your family to a special fall-themed breakfast, check out this collection of delicious autumn recipes.Appetizers Infused With Fall FlavorsThese Cranberry Brie Bites combine crescent dough, brie, cranberry sauce and fresh rosemary. Theyre perfect for large get togethers and take less than 30 minutes to make. For a twist on classic hummus, try this savory Roasted Garlic and Rosemary Pumpkin Hummus. Its ready in just five minutes and pairs nicely with pita chips or veggies.Breakfasts Featuring Seasonal FavoritesSurprise your family with a warm, inviting fall breakfast. This Apple Dutch Baby Pancake, baked in one pan, comes out delightfully puffy and is best served right out of the oven. For a more savory breakfast option, this Healthy Sweet Potato and Bacon Breakfast Casserole is loaded with veggies and protein.Dinners Offering the Ultimate in ComfortIts time to break out the slow cooker! Let it work its magic with this Set-It-And-Forget-It Pot Roast. Serve with egg noodles or potatoes for a hearty, melt-in-your-mouth dinner. Put a new spin on a classic by skipping the red sauce with this Butternut Squash Lasagna. Its easy to assemble and is ideal for Sunday dinner or big crowd.Desserts Capturing the Essence of AutumnThis classic Best Pumpkin Pie recipe is a must-have for any fall dessert lineup. This version features a rich and creamy filling made with pumpkin puree, sweetened condensed milk and fall spices all encased in a flaky pie crust. For a decadent treat, this Caramel Apple Poke Cake is made with chopped apples, heavy cream and dulce de leche, and is topped with a fluffy frosting.Along with the changing leaves, crisp air and shorter days, enjoy the comforting ritual of fall cooking and baking. Share the many flavors of autumn with one of these yummy recipes!

Having donated nearly two million dollars since the start of the partnership, the Coldwell Banker brand continues its commitment to fostering hopeColdwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), extends its impactful partnership with St. Jude Childrens Research Hospital into 2025. The CB Supports St. Jude partnership has raised $1.97 million since its establishment in 2020.The inspiring story of David DiGregorio, an affiliated agent with Coldwell Banker Realty in Waltham, Massachusetts, truly reflects the spirit of the Coldwell Banker network. Recognized this year as the Stars of Hope top donor, a title he earned last year and in 2021, DiGregorios efforts serve as a powerful example of dedication, commitment and philanthropy. His generous contributions have not only significantly enhanced the overall impact made by the Coldwell Banker brand, but also have been instrumental in helping St. Jude give vital support to many families in need. The Stars of Hope recognition is honored annually to the top 15 percent of all participating agents who made donations in the CB Supports St. Jude program.The renewal of this program allows Coldwell Banker brand affiliated agents to keep donating a portion of every home sale or purchase to this worthy cause. This dedication guarantees that no family will face the financial burdens of treatment, travel, housing or food expenses while they work to bring their children home.QUOTES:We are deeply committed to the power of community and the profound importance of giving back. Our partnership with St. Jude Childrens Research Hospital exemplifies our unwavering dedication to making a tangible difference in the lives of families confronting unimaginable challenges. As we look ahead to 2025, we take immense pride in the collective impact we continue to achieve, knowing that every contribution brings hope and healing to children in need.Jason Waugh, President of Coldwell Banker Affiliates I am incredibly grateful to be part of a network that is truly committed to making a difference. Contributing to this cause has been one of the most rewarding experiences of my career and seeing the tangible impact of our donations on the lives of these children reinforces the importance of our partnership with St. Jude.David DiGregorio, agent with Coldwell Banker Realty Waltham, Mass About Coldwell Banker Real Estate LLCPowered by its network of over 98,000 affiliated sales professionals in approximately 2,700 offices across 40 countries and territories, the Coldwell Banker system is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. The Coldwell Banker brand is committed to providing its network of affiliated sales agents with the tools and insights needed to excel in todays marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2024 Womens Choice Award 9 out of 10 Customer Recommended Real Estate Agency. Blue is bold and the integrity and values of the Coldwell Banker brand give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. 

Listing your home in the late summer might sound daunting. But selling a home in August can be a good strategy, as the market is typically active with buyers motivated to move for the new school year or to settle in before the holidays. Make your property stand out with these easy-to-implement strategies.Leverage the Longer Summer DaysLonger days mean you have more daylight hours to show your home. Daytime showings allow sunlight to flood your rooms to better highlight architectural details, finishes and flooring. In general, natural light makes spaces appear larger, warmer and more inviting.Keep Up the Curb AppealFirst impressions are crucial. Youll need to be at the top of your outdoor maintenance game. That means grass is always cut, weeds are pulled and shrubs are trimmed. Other essential tasks include power washing the exterior, cleaning windows and touching up paint where needed. Work with your real estate agent to understand the best way to bump up your curb appeal within your budget.Show Off Your Outdoor SpacesMaybe you have a spacious deck or a thriving garden. Its worth spending a little time staging these areas to highlight them as extensions of your living space. Be sure these spaces are clean, inviting and free of weeds or debris. Consider adding some outdoor lighting to create ambiance and emphasize features like walkways, trees or sitting areas.Add Seasonal TouchesTurn up the summertime charm with a few easy touches both outdoors and indoors. Add late-summer blooming plants like asters and mums near your front door. Place fresh, seasonal flowers around your home to add color and fragrance. Incorporate pillows and throws in late summer colors like deep yellows and oranges. Another appreciated touch: Add a tray of lemonade and glasses to your counter or island for open houses or showings. Lastly, August can get hot and muggy! Keep your air conditioning running at a comfortable temperature so your guests have a distraction-free touring experience.With a few extra steps, you can capture the magic of summer season and help potential buyers picture themselves relaxing on your deck with a cool drink. Remember these buyers are highly motivated, so make your property the one that shines!

Sellers, take note and embrace the holiday joy! If youre planning to list your home this season, early fall is the perfect time to prepare your home for the market. Youll face less competition and buyers will be highly motivated to settle into new digs in time to ring in the new year.1. Less CompetitionDuring spring and summer, there are historically more homes on the market. During the holidays, there are typically fewer listings, making it easier for your home to really stand out and shine to potential buyers.2. More Serious BuyersAmid the hubbub, people are extra busy gift shopping and attending celebrations. Consequently, youre not likely to get many just-looking buyers. Anyone home shopping during the holidays will be more focused and more likely to make a strong initial offer.3. End-of-Year Financial AdvantagesFinalizing a home sale before the end of the year can provide potential financial benefits, such as deductions on property taxes, mortgage interest and other home-related costs. 4. Job Relocation SeasonSince January is a common window for job relocations, buyers may need to settle into a city and home by the end of the holiday season. Your home may be the answer to their relocation prayers!5. Faster ClosingsSince everyone is busy decking the halls, buyers and sellers will both be interested in moving things along expeditiously. And because all the professionals involved for a sale will have fewer closings on their plate, your transaction will get even more attention.6. Cozy VibesWhile winter weather can be daunting, nothing beats coming in from the cold to a warm, cozy home adorned for the season. Just turn up the heat, have a yummy treat in the oven and be sure to keep your sidewalks clear of snow and ice. Along with your festive outdoor lights, youll appeal to buyers sentimentality with all the decorative touches.Listing your home during the most festive time of the year can lead to more serious and qualified buyers and a fresh start for the new year. Contact your local Coldwell Banker agent to get a jump start on listing your home in time for the holidays.