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Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today released the Coldwell Banker Global Luxury® program 2025 Mid-Year Report, revealing that while luxury homebuyers continue to view real estate as a key investment in their financial portfolios, they have become more selective and less willing to compromise on their purchases.
The Mid-Year Report provides both a short-term and long-term look at the trends projected to influence the luxury real estate market over the next six months and the next 12 to 24 months. For this report, the Coldwell Banker Global Luxury program analyzed luxury market data from 120 U.S. markets and surveyed more than 200 Coldwell Banker® Luxury Property Specialists to identify five distinct trends shaping today’s luxury real estate landscape.
According to the survey, 68% of Coldwell Banker Luxury Property Specialists surveyed say clients are maintaining or growing their real estate exposure. Another 51% of those surveyed report an increase in all-cash transactions, signaling a shift among affluent home buyers toward leveraging liquid funds over elevated borrowing costs.
As market conditions stabilize and inventory levels improve, many Coldwell Banker affiliated agents report that luxury home buyers are holding fast to their wish lists—unwilling to compromise on lifestyle preferences, property conditions, or luxury features. Furthermore, a growing number of luxury homebuyers are entering the market for the first time driven by significant gains in home equity over the past five years, adding to demand in the high-end segment.
“So far in 2025, we’re seeing a luxury real estate market that isn’t fully bullish or bearish—but rather recalibrating,” said Michael Altneu, Vice President of the Coldwell Banker Global Luxury program. “Affluent home buyers still see real estate as a safe haven to grow and protect their wealth, but as the market balances and more inventory comes online, they can also be more choosy than in recent years. Practical considerations including home affordability, tax strategy, estate planning and long-term investment potential are taking precedence over aesthetics, flashy amenities or location. This could mark the return of what we call ‘smart luxury’—a mindset shift where discernment and strategic decision-making take priority.”
Coldwell Banker Global Luxury Program Mid-Year Report: Top 5 Emerging Luxury Real Estate Trends for 2025
Trend #1: Real Estate Remains a Cornerstone of Wealth Strategy
Nearly 7 in 10 (68%) of Coldwell Banker Luxury Property Specialists say their affluent clients are maintaining or expanding their current real estate exposure, pointing to a steady confidence in the asset class. Only 11.3% report clients are decreasing their interest in real estate in favor of other financial instruments. When economic uncertainty rises, affluent buyers tend to recalibrate, viewing real estate as both a safe haven and valuable tool for portfolio diversification.
Trend #2: “Smart Luxury” – The “No-Compromise Buyer” Meets The “Smart Buyer”
Rather than retreat from the market, luxury homebuyers are being strategic about their purchases and prioritizing aspects of home that create value over aesthetic perfection. Practical considerations including home affordability, tax strategy, estate planning and long-term investment potential are taking precedence over flashy amenities or trophy locations. 30% of Coldwell Banker Luxury Property Specialists identified this “no-compromise” mindset as the top current trend.
Trend #3: Move-Up Buyers Enter Luxury Market
Escalating home prices are turning ordinary homeowners into luxury buyers by default. According to the National Association of REALTORS® national home prices have surged by 47% over the past five years. As a result, homeowners who purchased properties five or more years ago may now hold significant equity, which can be leveraged to move up into the luxury real estate market, often for the first time.
“Buyers who once thought luxury was out of reach are now finding themselves in that tier by default,” Altneu said. “They’re coming into the market with significant equity and high expectations—and they’re helping to sustain activity.”
Trend #4: Ultra-Wealthy vs. Aspirational Buyer Split Widens
The luxury real estate market is showing a clear behavioral divide among buyer segments. One in five (20.4%) Coldwell Banker Luxury Property Specialists report significant differences between aspirational buyers – those with a net worth between $1M and $5M – and buyers with a net worth of $30M and above. While ultra-high net worth buyers remain active and are pursuing second and third homes, those with net worth between $1M and $5M are more likely to be cautious, seeking value opportunities, delaying purchasing decisions, or targeting homes with renovation potential.
Trend #5: Cash Purchases Prevail as “Safe Haven” Strategy
Despite ongoing economic uncertainty, 96% of Coldwell Banker Luxury Property Specialists report luxury buyers are maintaining or increasing their use of cash purchases. This trend reflects real estate’s historically low correlation with stocks and its role as a strategic diversification tool. According to J.P. Morgan Asset Management, direct real estate and equities are more disconnected than they’ve been in years, reinforcing real estate’s value as a stabilizing asset during periods of market volatility.
“Ultra-high-net-worth individuals aren’t just buying one property—they’re building real estate portfolios,” said Jade Mills, president, Jade Mills Estates and International Ambassador of Coldwell Banker Global Luxury program. “These buyers are paying all cash specifically because they want hard assets independent of market swings. When you’re dealing with generational wealth, real estate becomes a cornerstone strategy, not just a lifestyle purchase.”
Underlying strength continues to insulate the luxury sector, especially for single-family homes.
New data from The Institute for Luxury Home Marketing underscores the resilience of the luxury real estate sector highlighting sustained strength in both property values and buyer demand despite broader economic uncertainty. Luxury single-family home inventory has surged 19.6%, and attached property inventory is up 14.8% compared to 2024. Despite higher inventory, sold prices for single-family homes have increased 1.8% year-over-year and 8.0% compared to 2023. Attached properties have experienced even stronger gains, with prices up 8.4% year-over-year and 16.5% over the past two years. The number of sold single-family homes in the first five months of 2025 climbed 1.7% year-over-year and 9.0% compared to 2023, indicating healthy absorption. However, the attached segment has seen a slight softening in sales—likely influenced by more rate-sensitive buyers and slower inventory growth.
The full Mid-Year Report is available here.
Methodology
The Coldwell Banker Global Luxury® program collaborated with their Luxury Property Specialists (through the means of a survey), the Institute for Luxury Home Marketing, National Association of Realtors and Barton Consulting LLC to provide insights into wealth, real estate, property investment, luxury spending preferences and emerging trends. For the Mid-Year Report 2025, the Institute for Luxury Home Marketing analyzed the data for the top 10% of 120 U.S. markets. Data contained is from January 1, 2023 to May 31, 2025 and has been computed by the Institute for Luxury Home Marketing’s data research partner and shared with Coldwell Banker Global Luxury® and based on information attained both privately and publicly. For more information on how data was collected and defined, please refer to the full methodology on page 40 of the Trend Report. This press release contains data from the National Association of REALTORS® and J.P. Morgan Asset Management’s Q2 2025 Guide to the Markets. For more information on how data was collected and defined, please refer to the full methodology in the Mid-Year Report.
Digital what? Footprint? You may be thinking thats what you leave behind at the beach. While that may be correct, it is also what you leave behind every time you provide your email, set up a new online account, or allow your data to be tracked. Your digital footprint is the trail you leave behind with Location services on your phone. It is the data you leave behind when commenting on Aunt Sallys Facebook page, sharing your familys vacation pictures on Instagram, or traipsing around the internet to various sites looking for that cute Lladro figurine your mother wanted for Christmas. All of it tells something about you whether you realized it was happening or not.Most of the time, the sharing of your data what you do, how you do it, etc. may not be a big deal. Or is it? The reality is that your data supports big business every day. It is collected, bought and sold (mostly without your knowledge) by data brokers (i.e., Acxiom, Epsilon), credit and identity bureaus (i.e., Experian, Equifax, TransUnion), and Big Tech Companies (i.e., Google, Amazon, Meta, Microsoft, Apple) that share your data with their partners and ad networks.The danger to you is when there is a data breach at one of the many sites that has your data and your data is captured and posted on the dark web. This enables nefarious characters to better target you for scams and potentially steal your identity. Call Lily in the Details today 941-237-0157 and schedule Understanding Your Digital Footprint, Navigating the Online World Safely and Wisely for your community.
By Dr. David RiceSouthwest Florida is home to more than 100,000 veterans, according to the U.S. Department of Veterans Affairs.They own homes, manage businesses and pay taxes here. They volunteer at local nonprofits and donate to local causes. They are the core of our community.Nearly every day, at least one veteran walks into Advocate Radiation Oncology for treatment. Cancer impacts people from every background, including veterans. Even the most hardened veterans struggle with a cancer diagnosis, which is understandable; no one is invincible and cancer generates a wave of emotions shock, anxiety, frustration, fear and stress.Over the years, veterans in Charlotte and Sarasota counties have found an ally inside the treatment room Dr. Brian Lawenda. A board-certified, Harvard-trained physician who completed medical school at Temple University, Lawenda has all the credentials to help a patient feel confident that they're in good hands, medically speaking. Then they find out something else about their physician. He is a veteran, too, having served this country 13 years with the U.S. Navy and attaining the rank of commander."When I enlisted, I took an oath to serve this country and uphold the U.S. Constitution," Lawenda said. "When I became a doctor, I pledged to dedicate my practice to patients and the community I serve, and it's especially gratifying when those patients are fellow veterans."The best doctors don't just treat symptoms; they connect with patients, usually through shared experiences they're from the same state, cheer for the same sports team or attended the same university. Lawenda's military experience helps create an instant doctor-patient bond that continues during treatment and beyond. In fact, Lawenda has become the region's go-to radiation oncologist for veterans, not just Navy veterans, but those who have admirably served across all six branches of the military."When he told me he served in the Navy, it gave me comfort," said Ret. Command Master Chief Scott Fusco, a North Port resident who recently completed prostate cancer treatments at Advocate. "I had absolute trust in him from that point on."Lawenda wasn't the only veteran on Fusco's care team, either. His urologist also served in the Navy and referred Fusco to Dr. Lawenda for treatment."We served at different times and places, but we're all part of the same team," Fusco said. "They've been there, done that, just like me. There is instant respect, instant trust."Lawenda, who sees patients at Advocate's cancer treatment centers in Port Charlotte and Venice, specializes in the treatment of prostate, lung, breast, head and neck, rectal, liver, bone, cervical and other types of cancers. Although Lawenda doesn't technically specialize in the treatment of veterans, he is especially proud to support patients like Fusco on their cancer journey."A veteran may retire or end their military service, but he or she will never stop serving this country and their community," Lawenda said. "Being able to help local veterans beat cancer is extremely gratifying and certainly rewarding. The military is a brotherhood and a sisterhood, and I'll continue fighting for my brothers and sisters."About the AuthorDr. David Rice is a board-certified radiation oncologist who sees patients through Advocate Radiation Oncologys cancer treatment centers in Port Charlotte and Venice. Visit AdvocateRO.com for more information.
Managing diabetes is more than watching your blood sugar. Its about staying active, maintaining your strength, and continuing to enjoy the activities you love.Diabetes affects millions of older adults and can have a significant impact on overall health, mobility, and independence. As we age, managing diabetes becomes especially important because it can increase the risk of falls, nerve damage, muscle weakness, and other health complications.The good news? With the right support, regular physical activity, and a personalized treatment plan, older adults living with diabetes can take meaningful steps toward better health and a more active lifestyle.Why Is Exercise So Important for Diabetes?When you have diabetes, your body has difficulty regulating blood sugar levels. Physical activity helps your muscles use glucose for energy, which can improve blood sugar control.Regular exercise can also help:Improve muscle strength: Maintain the strength needed for walking, climbing stairs, and completing everyday activities.Improve blood sugar management: Help your body use insulin more effectively.Support heart health: Improve circulation and help manage blood pressure.Improve balance: Reduce the risk of falls and injuries.Maintain independence: Make daily activities such as dressing, bathing, cooking, and shopping easier.Increase energy and confidence: Help you feel stronger and more comfortable staying active.Even small amounts of movement throughout the day can make a difference!How Can Physical and Occupational Therapy Help?For many older adults, beginning an exercise program can feel overwhelming, especially when dealing with joint pain, weakness, balance problems, or other medical conditions.Thats where FOX Rehabilitation can help.FOX provides personalized physical and occupational therapy designed to help older adults safely improve their mobility, strength, and ability to perform everyday activities.A physical therapist can evaluate your walking, balance, endurance, and muscle strength to develop an exercise program that meets your individual needs.An occupational therapist can help you find safer, easier ways to perform everyday tasks while improving your ability to remain independent at home.Together, these professionals can help address the physical challenges associated with diabetes, including decreased sensation in the feet, muscle weakness, and difficulty with balance.The Benefits Go Beyond Blood SugarResearch has shown that structured exercise programs can help people with Type 2 diabetes improve their blood sugar control, preserve muscle mass, and increase overall strength.Regular physical activity may also improve blood pressure and reduce the risk of certain diabetes-related complications.Most importantly, staying active can help older adults maintain the freedom to do what matters most whether thats spending time with grandchildren, enjoying a walk with friends, gardening, or simply moving safely around their homes.Therapy That Comes to You!One of the greatest benefits of FOX Rehabilitation is that therapy can take place right in the comfort of your own home.FOX provides physical, occupational, and speech therapy through Medicare Part B for eligible individuals.You do not have to be homebound or recently hospitalized to receive services.This means older adults who may benefit from skilled therapy can receive personalized care in their familiar surroundings without having to travel to an outpatient clinic.Take the First Step Toward Better HealthLiving with diabetes doesnt mean giving up the activities you enjoy. With proper management, regular movement, and professional guidance, you can continue building strength, improving mobility, and maintaining your independence.Before beginning a new exercise routine, speak with your healthcare provider, particularly if you have diabetes-related complications or take medications that can cause low blood sugar.Remember: Its never too late to get stronger, move better, and take control of your health!
As a retired educator, I prioritize clear communication and attention to detail. I am passionate about what I do, specializing in Southwest Florida, providing expert guidance and support in real estate transactions. With a deep understanding of the local market, helping clients make well-informed decisions, ensuring a stress-free and enjoyable experience.Setting me apart from other Realtors is my personalized approach; taking the time to understand my clients needs, preferences, and goals, leveraging my knowledge to navigate the buying, or selling process. I am a Certified 72SOLD Program Director, an international program streamlining the house-selling process.First time home buyer, seasoned investor or to sell, I am an experienced professional who can help you achieve your real estate goals. Building lasting relationships and providing ongoing advice is a priority. My track record speaks for itself. If youre seeking a dedicated REALTOR who genuinely loves her work and is committed to your success look no further! Contact me today for a free consultation and embark on your real estate journey with confidence, exploring the exciting world of real estate transactions in Southwest Florida.
As a retired educator, I prioritize clear communication and attention to detail. I am passionate about what I do, specializing in Southwest Florida, providing expert guidance and support in real estate transactions. With a deep understanding of the local market, helping clients make well-informed decisions, ensuring a stress-free and enjoyable experience.Setting me apart from other Realtors is my personalized approach; taking the time to understand my clients needs, preferences, and goals, leveraging my knowledge to navigate the buying, or selling process. I am a Certified 72SOLD Program Director, an international program streamlining the house-selling process.First time home buyer, seasoned investor or to sell, I am an experienced professional who can help you achieve your real estate goals. Building lasting relationships and providing ongoing advice is a priority. My track record speaks for itself. If youre seeking a dedicated REALTOR who genuinely loves her work and is committed to your success look no further! Contact me today for a free consultation and embark on your real estate journey with confidence, exploring the exciting world of real estate transactions in Southwest Florida.
As a retired educator, I prioritize clear communication and attention to detail. I am passionate about what I do, specializing in Southwest Florida, providing expert guidance and support in real estate transactions. With a deep understanding of the local market, helping clients make well-informed decisions, ensuring a stress-free and enjoyable experience.Setting me apart from other Realtors is my personalized approach; taking the time to understand my clients needs, preferences, and goals, leveraging my knowledge to navigate the buying, or selling process. I am a Certified 72SOLD Program Director, an international program streamlining the house-selling process.First time home buyer, seasoned investor or to sell, I am an experienced professional who can help you achieve your real estate goals. Building lasting relationships and providing ongoing advice is a priority. My track record speaks for itself. Check out my Google ReviewsIf youre seeking a dedicated REALTOR who genuinely loves her work and is committed to your success look no further! Contact me today for a free consultation and embark on your real estate journey with confidence, exploring the exciting world of real estate transactions in Southwest Florida.